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Southwest Region

southwest minnesota mapSouthwest Minnesota is a national leader in agricultural production, and renewable energy.

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A Surge in Self Employment in Southwest Minnesota

4/23/2025 10:57:58 AM

Amanda Blaschko, Luke Greiner

As detailed in a recent article in Minnesota Economic Trends, census data shows that the number of self-employed workers in Southwest Minnesota surged by nearly 6% from 2020 to 2022, a gain of more than 1,500 new nonemployer establishments. That was more than twice as many as the number of self-employed workers lost during the Pandemic Recession, when Southwest dropped 721 nonemployers from 2019 to 2020. In 2022, there were now just over 27,700 nonemployer establishments in the 23-county region, which was just over 6% of the state total (Table 1).

Table 1. Minnesota Nonemployer Statistics by Region, 2022
Area Number of Nonemployers Percent of State Total Change from 2006-2022 Change from 2019-2020 Change from 2020-2022
Number Percent Number Percent Number Percent
Central 52,800 11.9% +3,227 +6.5% -166 -0.3% +3,339 +6.8%
Northeast 21,331 4.8% -288 -1.3% -981 -4.8% +1,871 +9.6%
Northwest 44,632 10.1% +1,775 +4.1% -754 -1.8% +2,323 +5.5%
Southeast 34,378 7.8% +2,566 +8.1% -881 -2.7% +2,507 +7.9%
Southwest 27,704 6.3% +450 +1.7% -721 -2.7% +1,507 +5.8%
Twin Cities 261,500 59.1% +57,751 +28.3% -5,146 -2.1% +21,367 +8.9%
Minnesota 442,345 100.0% +65,481 +17.4% -8,649 -2.1% +32,914 +8.0%
Source: U.S. Census Bureau, Nonemployer Statistics

In order to be considered as a nonemployer establishment, the business must have no paid employees, have annual business receipts of $1,000 or more and be subject to federal income taxes. This broad definition encompasses a diverse spectrum of self-employment activities, ranging from full-time entrepreneurs who rely on their business as their primary source of income to part-time business owners who treat it as a supplementary income stream alongside a traditional job or other revenue sources.

They include the professionals preparing taxes or creating advertising campaigns for local businesses, the independent truck drivers keeping products moving through supply chains, the skilled tradespeople building and finishing homes and the real estate agents selling them. These solo entrepreneurs represent a small part of the region's total workforce, but they are important to long-term economic health and resilience.

Every county saw a rebound in the number of self-employed workers from 2020 to 2022, with the fastest increases seen in Pipestone, Cottonwood, Nicollet, Nobles, Waseca and Blue Earth counties following the pandemic. Just over half the counties in the region saw a gain over the past 10 years, with 12 counties adding nonemployers from 2013 to 2022. The largest and second fastest gain occurred in Blue Earth County, with just over 4,450 self-employed workers in 2022. Rock and Lincoln also saw rapid growth over the decade. In contrast, Watonwan and Faribault saw the fastest declines (Table 2).

Table 2. Nonemployer Statistics by County, 2013-2022
County 2013 2019 2020 2022 2013-2022 2019-2020 2020-2022
Big Stone Co. 390 408 399 400 +2.6% -2.2% +0.3%
Blue Earth Co. 4,060 4,237 4,123 4,452 +9.7% -2.7% +8.0%
Brown Co. 1,780 1,687 1,660 1,729 -2.9% -1.6% +4.2%
Chippewa Co. 862 827 796 797 -7.5% -3.7% +0.1%
Cottonwood Co. 812 794 719 785 -3.3% -9.4% +9.2%
Faribault Co. 1,130 995 983 987 -12.7% -1.2% +0.4%
Jackson Co. 770 804 775 793 +3.0% -3.6% +2.3%
Lac qui Parle Co. 611 592 567 593 -2.9% -4.2% +4.6%
Le Sueur Co. 1,982 1,952 1,934 2,043 +3.1% -0.9% +5.6%
Lincoln Co. 477 503 485 522 +9.4% -3.6% +7.6%
Lyon Co. 1,711 1,773 1,688 1,794 +4.9% -4.8% +6.3%
Martin Co. 1,486 1,482 1,440 1,504 +1.2% -2.8% +4.4%
Murray Co. 731 694 688 712 -2.6% -0.9% +3.5%
Nicollet Co. 2,169 2,184 2,115 2,302 +6.1% -3.2% +8.8%
Nobles Co. 1,284 1,195 1,156 1,258 -2.0% -3.3% +8.8%
Pipestone Co. 757 721 706 772 +2.0% -2.1% +9.3%
Redwood Co. 1,065 1,064 1,046 1,092 +2.5% -1.7% +4.4%
Rock Co. 711 758 774 819 +15.2% +2.1% +5.8%
Sibley Co. 1,062 1,051 1,047 1,125 +5.9% -0.4% +7.4%
Swift Co. 689 633 622 634 -8.0% -1.7% +1.9%
Waseca Co. 1,190 1,135 1,094 1,182 -0.7% -3.6% +8.0%
Watonwan Co. 720 609 589 596 -17.2% -3.3% +1.2%
Yellow Medicine Co. 834 820 791 813 -2.5% -3.5% +2.8%
Southwest 27,283 26,918 26,197 27,704 +1.5% -2.7% +5.8%
Source: U.S. Census Bureau Nonemployer Statistics

Additional detail on each county's nonemployer establishments can be found in the interactive visualization at the bottom of the article. For example, data for each county includes a breakdown by industry, changes over different years and a map showing Location Quotients.

For more information

Contact Amanda Blaschko at amanda.blaschko@state.mn.us or Luke Greiner at luke.greiner@state.mn.us.

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