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DEED's 2020 Strategic Plan


Objective 1

Empower the growth of Minnesota's labor market to meet the needs of business, now and in the future.

Key Results

  • Increase the number of job-seekers using DEED's CareerForce resources by 10%
  • Increase the job placement rate for every DEED workforce program to 80%
  • Increase the number of employers who are hiring directly from DEED's workforce systems by 20%


  • Modernize our workforce development system with a digital strategy to scale training.
  • Relaunch CareerForce locations under new brand that up-levels our offerings and deepens our partnerships with business.
  • Create stronger synergies between our workforce development and economic development divisions at DEED.
  • Engage in marketing efforts to increase worker populations.
  • Partner with other state agencies to look after the "whole worker."

Objective 2

Reduce the disparities faced by populations with barriers to employment.

Key Results

  • Increase the average starting wage for people of color who DEED helps place in jobs by $2/hour.
  • Create a unique "Equity goal" for every single program across DEED, focused on reducing disparities based on either 1) race, 2) ability level, or 3) geography.


  • Re-vamp our Economic Opportunity Office to be an external-facing unit that reaches targeted groups across the state.
  • Deliver special training efforts to help employers (including DEED) understand and embrace hiring workers from under-represented groups.
  • Create statewide outreach effort to homeless populations with DEED services.
  • Activate more disabled workers in our Vocational Rehabilitation Services, particularly in categories 2 and 3.
  • Create targeted efforts and partnerships to reach key segments of the labor market: immigrants, people of color; non-participating college educated workers; stay-at-home parents.

Objective 3

Make Minnesota's innovation ecosystem a national leader.

Key Results

  • Land Minnesota in the "Top 5" of either the Milken Institute State Technology and Science Index, the National Science Foundation Science and Engineering State Profiles, and/or Wallet Hub's list for best ecosystems for innovation.
  • Increase the number of innovative businesses, organizations, and entrepreneurs we reach with our programs by 25%.
  • Double the number of job-seekers we reach with technology training.


  • Create and market "Launch Minnesota," our statewide umbrella for all we're doing to help high-tech startups grow in the state.
  • Examine current gaps in our market and grow the ecosystem through partnerships with key ecosystem leaders.
  • Advance technology training programs to serve the continuum of workers.
  • Establish a "Future of Work" effort at DEED, powered by statewide research and convenings to highlight key issues and opportunities in an automation-driven economy.
  • Identify gaps and align resources at the agency to steer and market current programs, such as the Minnesota Investment Fund and the Job Creation Fund, towards innovation-based businesses.
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