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How Did We Help You in Program Year 2018?

by Oriane Casale
oriane.casale@state.mn.us
November 2019

The mission of the Labor Market Information (LMI) Office of the Minnesota Department of Employment and Economic Development (DEED) is to collect, compile, and deliver high quality data and analysis about the state’s labor markets and economy. Our work supports Minnesota’s businesses, its workforce and economic development system, and the workers of today and tomorrow.

We gather, analyze, and disseminate economic data on Minnesota’s business community, workforce, and job market. We also provide key economic indicators, employment projections, and regional and statewide industry and workforce analysis along with information to help individuals make informed career decisions. We hope that access to high quality, up-to-date labor market information has played a role in making Minnesota one of the strongest job markets in the United States and that it will continue to help shape our economic future.

To improve our information and services, we regularly summarize related information including customer type, information requested, and satisfaction level. We share this information with you in the hopes that it may be as helpful for you to see how others are using our information as it is for us in guiding how we can best supply the information.

The information contained in this summary comes from several sources:

  • Records of incoming telephone calls, email requests, and audiences at trainings and presentations
  • Web statistics from the Google Analytics web tracking tool
  • Information from our mailing and email subscription lists
  • DEED’s customer satisfaction survey

Information from our 2018 customer summary is included in this article as well as updates on projects we have undertaken and services we have improved during the past year.

LMI Information Delivery Methods

The LMI Office offers a number of delivery methods for the data and information we provide. These methods include, but are not limited to:

  • LMI Website : The majority of our customers access information directly from our website at mn.gov/deed/data or mn.gov/deed/job-seekers/job-outlook/. We keep our website up to date and complete, so customers know that they are getting the most current labor market information available for Minnesota. Almost all of the releasable data and information that we produce are made available on our website. Web use statistics are provided in the section below.
  • Regional Analysts: The Regional Analysts provide presentations and training sessions to a wide range of audiences including employers, students, educators, and workforce and economic development professionals. Our Regional Analysis team assists customers in finding and understanding regional LMI data and information. Find contact information and resources at the Regional Labor Markets pages at mn.gov/deed/data/regional-lmi.
  • LMI Helpline : LMI analysts can be reached by phone and email to answer questions and help customers find and access the information they are looking for. Consultation services and data extraction and analysis are also available on a fee-for-service basis. The Helpline can be reached by telephone during normal business hours at 888-234-1114 or 651-259-7384 or by email at deed.lmi@state.mn.us.
  • Electronic Notifications : Customers who want to know when publications and data are updated can subscribe for email updates in the footer of the DEED website mn.gov/deed/ where it says ‘Subscribe for e-mail updates’. These updates provide notification to subscribers when new or updated LMI data and publications are available.
  • Direct Mailing List : This list is for customers who want to receive one or more copies of Minnesota Economic Trends or Minnesota Employment Review in the mail.

Table 1 provides a snapshot of customer contacts we made over the past year. The majority of LMI customers accessed information from our website, but a significant minority received LMI services through other means.

Table 1. LMI Customers by Information Delivery Method, PY2018 (July 2018 to June 2019)

Type of Contact

Number of Customers

Website

471,025 unique page views

Telephone, email, and mail requests

2,593 contacts

Presentations and trainings

302 presentations/trainings given 9,000 audience members

E-Mail notification lists: LMI press releases, Trends, Review, and Local Look subscribers

13,692 subscribers

Trends and Review print magazines

721 subscribers, Trends sent quarterly, Review monthly

Source: DEED LMI Office

Web Traffic

Overall, LMI web traffic represented about 12 percent of all unique pageviews on the DEED website in PY 2018.

Bucking the conventional wisdom that ‘people are afraid of data’, our data tools are our most popular resource (see Table 2).

Table 2. LMI Web Traffic, PY 2018

LMI Web Property

Unique
Pageviews*

Data Tools

122,786

Current Economic Highlights

29,520

Review

28,708

Trends

19,235

LMI Jobseeker Portal

11,596

Regional LMI and Local Look Blog

11,814

LMI Help

5,823

* A ‘unique pageview’ is counted once regardless of how many times the user loads the page during a session or visits on the website.

Source: Google Analytics

Our on-line publications - Current Economic Highlights, Minnesota Economic Trends, Minnesota Employment Review, and Regional LMI, which includes the Local Look blog - had a combined 18 percent of the unique pageviews to the LMI portion of the DEED website. Current Economic Highlights offers summary analysis of key data including wages, employment, unemployment, and unemployment insurance claims. Trends and Review are LMI’s regular publications available online and in print.

Table 3 provides the list of LMI’s top five data tools. Our most popular data tool is the Cost of Living tool, which provides a yearly estimate of the basic-needs cost of living in Minnesota by county, region, and statewide.

Table 3. Top Five LMI Data Tools by Usage

LMI Data Tool

Unique
Pageviews

Cost of Living in Minnesota

32,963

Career and Education Explorer

19,539

Occupations in Demand

16,609

Occupational Employment Statistics

13,531

Employment Outlook (projections)

5,348

Source: Google Analytics

 

The second most popular data tool is the Career and Education Explorer, DEED’s main career exploration tool, which lets users explore a wide range of occupations and related education, find wages, demand, job opportunities, and more as well as links to the Eligible Training Provider listings including WIOA-certified trainings.

The Occupations in Demand tool allows users to find out what jobs are in high demand in each region of the state. The typical wage, long-term employment outlook, training (or degree) required, and schools that offer training programs for each occupation are also listed.

Finally, the Employment Outlook data tool shows one-year and 10-year projections of employment growth or decline by occupation and industry for Minnesota’s regions, statewide, and for the U.S.

Accomplishments in PY 2018

During 2018 and 2019 we continued to make enhancements, guided by the needs of our users, to content and data tools on the LMI portion of the DEED website.

The LMI Regional Analysts have continued to add to the Regional Labor Market Portal based on customer feedback. Additional content added in PY2018 included county labor market profiles, which means 87 new labor market profiles for our customers to use in their work and decision making.

We created a new data tool called the Bachelor’s Degree and Career Destination Tool (BDCD). The BDCD displays fields of study at the Bachelor’s level and the observed labor market outcomes for Minnesota residents. It provides information on occupations, employment and unemployment, labor force participation, and wage and salary incomes associated with field of study for Bachelor’s degree holders. This information can assist prospective and current students, educational institutions, researchers, and analysts with the planning and evaluation of workforce outcomes for various programs of study.

Finally LMI worked with the CareerForce team to incorporate labor market and career information into the new CareerForce.com website. This website provides users access to job-search and career-planning advice as well as a portal by which to sign up for workshops and join networking groups and job clubs.

Regional Analyst Customer Satisfaction

Each year we examine information on LMI customer satisfaction from the Regional Analyst Customer Consultation Satisfaction Survey. Our most recent data is from 2017.

In 2017 contacts were extremely satisfied with the consultations that the LMI regional analysts provided, with almost all the key survey questions showing high levels of satisfaction.

  • 99 percent of respondents felt that the LMI Regional Analyst who helped them understood what they were asking for and responded well or very well to their question.
  • 99 percent were satisfied or very satisfied that the information was presented in a clear and understandable manner.
  • 99 percent of respondents said that they were either very satisfied or satisfied that the product prepared by the LMI regional analyst was useful to the respondent, their client, or their organization, and 66 percent used it to make a decision.
  • Overall, 99 percent of respondents would either definitely or probably recommend an LMI Regional Analyst to a colleague who needed labor market information.

We always welcome comments and feedback on our products and services. You can email us at DEED.lmi@state.mn.us or telephone us at our helpline: 651-259-7384 or 1-888-234-1114

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