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MNbenefits print and digital media assets

These sample promotional assets are available to counties, Tribal Nations and other Minnesota Department of Human Services’ partners who help people access public assistance programs. They are created in line with state brand guidelines and intend to connect people with services they are eligible to receive.

Partners are encouraged to download assets and create additional documents and images to promote the MNbenefits application in different channels of communication where they typically engage people who may need help in meeting their families’ basic needs. A suggested communications plan is available to assist with the rollout of MNbenefits. 

Customizable assets for counties and Tribal Nations

Editable Adobe InDesign files with space for counties and Tribal nations to add logos and contact information.

Adobe InDesign files use the fonts Brandon Text and Brandon Grotesque. DHS is not authorized to redistribute these fonts, but counties and Tribal Nations may purchase the fonts from many font distributors. Approved substitute fonts are Google OpenSans or Microsoft Calibri, which are typically available at no cost.

Languages available

Promotional assets for download are currently available in English and Spanish. Check back for additional assets in Somali, Hmong, Vietnamese and Russian coming soon.


Assets with only State of Minnesota branding 

Editable Adobe InDesign files, press-ready .pdf documents and digital ad images.

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