All executive branch websites follow certain branding guidelines, as described below. Having a cohesive appearance across state of Minnesota executive branch websites ensures confidence in web visitors that they are on a legitimate State of Minnesota website.
All executive branch websites are also expected to follow the Minnesota Brand Style Guide, which means using the approved palette of colors. The primary colors that should be used on your website are the state blue, green, white, and black. There are additional accent colors in the Minnesota Brand Style Guide that you can also use on your site, as long as they don't take the place of the approved primary colors.
Tip: Please make sure all web text on your site, including buttons and icons, pass color contrast tests. The WebAIM Contrast Checker is a great tool for testing specific font colors on top of other backgrounds.
All executive branch websites receive an official logo for their website as part of a larger design package. At this point, most state websites already have their design packages, but sometimes we encounter new agencies or boards that still need a logo. If you need an official logo for your site, please contact us and we can connect you with the right person.
As instructed in the Minnesota Brand Style Guide, do not edit, recreate, or otherwise alter the logos you receive.
