Media Contact:
Mo Schriner, Director of External Affairs Communication
mo.schriner@state.mn.us
Celebrity advertising raises risk for consumer investors
3/24/2022 8:30:00 AM
The Minnesota Department of Commerce is flagging top threats this year for investments and is urging caution before investors purchase volatile unregulated investments that become popular online. Commerce’s guidance for investors includes steps to be informed and to protect from fraud.
Cryptocurrency investments have gained increasing visibility through interactive digital platforms, social media, advertisements featuring celebrities and other media. While these media trends may popularize cryptocurrency, they may not show the risks and high volatility that can lead investors to losing money on their investments.
“Our goal is to encourage Minnesotans to save money and make wise investment decisions to benefit from saving money,” Commerce Deputy Commissioner of Financial institutions Max Zappia said. “There are many options to find professional, licensed investment advisers to advise you so you can be an informed investor. It can make the difference between growing wealth or losing money.”
The top 2022 threats were determined by a survey of securities regulators conducted by the North American Securities Administrators Association (NASAA.org), of which the Minnesota Department of Commerce is a member. The annual survey is designed to identify the most problematic products, practices or schemes facing investors. The following were cited most often by state and provincial securities regulators:
Many of the fraud threats facing investors today involve private offerings, as federal law exempts these securities from registration requirements and preempts states from enforcing important investor protection laws. Unregistered private offerings generally are high-risk investments and don’t have the same investor protection requirements as those sold through public markets.
Two steps recommended by the Minnesota Department of Commerce for all investors:
Step 1: Be an informed investor. You need to work at putting your money to work so it can make more money. NASAA offers online investor education resources: nasaa.org/investor-education.
Step 2: Research your investment adviser. Do your homework about the person or people you are choosing to help manage your investment. Commerce recommends investors independently research registration and licensing of investment firms. Do not use hyperlinks provided by the investment advisers or businesses and instead check registration online.
Investors should be aware that scammers may misappropriate the CRD numbers of registered firms and individuals. Investors should contact Commerce if they suspect the firm is engaging in this type of tactic. Individuals offering investments are obligated to truthfully disclose all material facts, and they must disclose the risks associated with each product. On the other hand, bad actors will often minimize or conceal risks, and use hyperbole to tout profits and payouts. Investors should pay attention to these details, as they can provide clues about the potential illegitimacy of a scam.
Investors are urged to practice the following tips to identify and avoid investment scams:
Commerce offers consumers advice on how to protect your money: mn.gov/commerce/consumers/your-money/protect
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MEDIA CONTACT:
Mo Schriner
Minnesota Department of Commerce
mo.schriner@state.mn.us
Banking & Finance
Financial Education and Literacy