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Co-op Marketing

Team up with Explore Minnesota in the marketplace in an effort to increase tourism to and within Minnesota.  With the cooperative marketing program, one of our goals is to provide meaningful discounts; something we recognize the industry needs now more than ever. 

Who can participate? 

The program is available to all Minnesota tourism-related businesses in the public and private sector such as: convention and visitors bureaus, chambers of commerce, tourism bureaus, lodging properties, attractions, outdoor recreation outfitters, theater/performing arts groups, museums, sightseeing companies, destination retailers, golf courses, hospitality businesses and events open to the public.  To see if a certain business would qualify to participate, contact Derek Ramthun (information below). 

Why participate? 

The program is a great way to stretch your marketing dollars, try a new/emerging tactic at less of a risk or get into a prominent publication/run a campaign that perhaps your budget doesn't allow on its own. 

How do I purchase a co-op? 

When you're ready to move forward with one of our co-op options, contact the representative listed under each program. That person will work with you to get your campaign up and running and answer any questions you may have regarding their program. 

What else should I know? 

  • There are Explore Minnesota co-branding requirements for most programs. Please refer to each program's listing for details.  
  • Regional Match funds and Marketing Grant dollars from Explore Minnesota cannot be used to pay for co-op programs. 
  • The purpose and messaging of your co-op ad or content must be promoting your destination or business as a tourist destination or activity. 

Co-op Contact:
Derek Ramthun
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Digital & Social Programs:

TV & Video Programs:

Google DMO Program

Brand USA Program

Print Programs:

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