With the cooperative program, our goal is to provide meaningful discounts; this year ranging from 25% to 80%. Note there are Explore Minnesota branding requirements. Please refer to each program's listing for details.
Co-ops are intended for use by individual tourism businesses and organizations and the entire industry can participate in this program: tourism businesses and organizations; lodging properties; attractions; outdoor recreation outfitters; theater/performing arts groups; museums; sightseeing companies; destination retail outlets; convention and visitors bureaus; and non-profit tourism organizations. Note that collaborative groups or associations are ineligible.
For more information contact:
Derek Ramthun
Co-op Marketing Strategist
651-757-1843
FISCAL 2019 CO-OP PROGRAMS Programs are available July 2018 to June 2019
*Note: Partnership Grant dollars do not qualify for use with this program
DIGITAL & SOCIAL PROGRAMS:
Behaviorally Targeted Email Program
Behaviorally targeted emails continue to be an extremely effective way to target a prime demographic for tourism and destinations. Choose the perfect geography in the United States, whether it’s in the state of Minnesota or beyond. Add one or more of the 800+ distinct behavior and interest targets available. Reach the perfect traveler or guest with timely 1:1 messaging right to their inbox.
E-mails will be sent to 50,000 targeted recipients.
Each email will include an additional 10,000 recipients from TwinCities.com Travel Deals and Events & Promotions lists.
Orange 142 is a leader in digital destination marketing. Through this co-op, you will have the opportunity to retarget off exploreminnesota.com visitor data, allowing you to advertise at the most influential time to reach a consumer considering Minnesota as a destination. Also enjoy the added value of Orange 142's dashboard, allowing you to analyze your campaign through real-time reporting. All ads to include Explore Minnesota logo and/or hashtag block.
Adtaxi uses Facebook’s vast audience segmentation data to deliver your message to your ideal target audience (age, gender, income, geography, behavior, interest and more) capturing Facebook traffic on desktop, mobile and tablet when they are highly likely to engage your ad. This technology will not only track the clicks made on your display campaign, but also track the consumers who DID NOT click on your ads, yet still visited your website within a 30-day period (view-through rate).
Adtaxi will implement and manage your turn-key campaign through Explore Minnesota’s Facebook page (across mobile, tablet and desktop) that can be used over a 30-day period.
Target users geographically, demographically and by behaviors and interests specific to campaign needs.
Ad unit options of single frame (one 1200x628 pixel image) or carousel (2-10 1080x1080 pixel images).
You are also able to customize the messaging using copy within the post.
Rates: Tier 1: $750 | Tier 2: $1,250
Space Deadline: 3 weeks prior to campaign launch date
Limited: Five programs available in each tier | One per industry partner
Choosing the right restaurant, cafe or hotel is tough when traveling. Build trust with a Google-integrated 360 virtual tour that enables prospective travelers to experience your destination or property before they arrive. Through this co-op, you’ll work with Explore Minnesota’s partner and Google Trusted Photographer Scottie Tuska to capture a 360-degree, interactive tour of your tourism-related business or destination. It will also allow you to stand out on Google by improving your ranking in Google search results and Google Maps. The nadir (bottom) of images will feature your logo and the Explore Minnesota logo. Scottie Tuska of Alleycat Photography is offering these exclusive Explore Minnesota co-op rates:
Rates:
Up to 10 panoramas: $300
Up to 15 panoramas: $450
Up to 20 panoramas: $600
Up to 25 panoramas: $750
Up to 30 panoramas: $900
Up to 40 panoramas: $1,200
Up to 60 panoramas: $1,800
Adtaxi uses Facebook’s vast audience segmentation data to deliver your message on Instagram to your ideal target audience (age, gender, income, geography, behavior, interest and more) capturing Instagram traffic on desktop, mobile and tablet when they are highly likely to engage your ad. This technology will not only track the clicks made on your display campaign, but also track the consumers who DID NOT click on your ads, yet still visited your website within a 30-day period (view-through rate).
Adtaxi will implement and manage your turn-key campaign through Explore Minnesota’s Instagram page (across mobile, tablet and desktop) that can be used over a 30-day period.
Target users geographically, demographically and by behaviors and interests specific to campaign needs.
Ad unit options of single frame (one 1200x628 pixel image) or carousel (2-10 1080x1080 pixel images).
You are also able to customize the messaging using copy within the post.
Rates: Tier 1: $750 | Tier 2: $1,250
Space Deadline: 3 weeks prior to campaign launch date
Limited: Five programs available in each tier | One per industry partner
Reach Explore Minnesota’s most engaged followers and new audiences alike by taking over Explore Minnesota’s Instagram Story for 24 hours. Using Instagram Stories for marketing allows you to tap into an active user base with an armory of features and creativity. Using up to 10 of your best photos/videos, this co-op will tell your story and get people interacting with your brand. Contact Caitlin for photo/video requirements and availability.
Rate: $750
Space Deadline: 3 weeks prior to campaign launch date
Limited: 12 packages available | One per industry partner
By building a website feed with this FREE, handy tool, you’ll provide your website’s visitors with valuable travel ideas and information from around your region. Explore Minnesota maintains an extensive database of Things to Do, Places to Stay, Drink & Eat and Event listings to choose from in order to enrich your site’s content. For ease of use, the feed stays continuously updated to you pre-set preferences. Once you choose the type of content you want your audience to see, the feed does the rest of the work!
FISCAL 2019 CO-OP PROGRAMS Programs are available July 2018 to June 2019
*Note: Partnership Grant dollars do not qualify for use with this program
PRINT PROGRAMS:
AAA Living & Live/Play/AAA Publications -- (SOLD OUT)
Invite AAA readers in Minnesota to experience your destination or attraction with a message in an Explore Minnesota four-page spread featured in the March/April and September/October 2019 issues. Reach 826,886 Minnesota members per issue of AAA Living and Live/Play/AAA publications. The purchase of advertising space has no relationship to editorial coverage in this publication.
Each participant will receive:
Your location: Marked with corresponding number on map of Minnesota on pages 2-3.
Listing on pages 2-3 that includes photo, 25 words of text, and web address
Event listing on the fourth page: one event per issue that includes name of event, dates, 20-word description and web address (if applicable).
Rates: $1,494 for both issues of Minnesota’s AAA Living and Live/Play/AAA publications (March/April and September/October).
Added Value: Free reader service listing to entire Midwest circulation of 2.4 million homes ($400 value) and brochure distribution at the 15 AAA branches in Minnesota ($250 value).
Material Deadline: Jan. 4 | In Homes: First week of March
AAA National and Explore Minnesota are partnering to produce a 12-page full-color high impact insert in the Minnesota section of the annual North Central TourBook. The audited circulation, beginning in May, is 247,297 and covers the states of Minnesota, Iowa, Nebraska, North Dakota and South Dakota. Each advertiser gets a page in the insert as well as a 3/8-page ad in the Minnesota section of the TourBook.
Group Tour Magazine (travel trade) showcases group-friendly destinations across the United States and Canada, providing a meeting place that serves both the tour buyer and the tour supplier. The editorial staff scrutinizes every destination with the eyes of a group planner and hunts for unique experiences, reliability and value. Group-focused itineraries and features give the readers the information they need to hone their tours. Circulation of Group Tour Magazine allows you to reach the active decision-makers in group travel. Total Circulation: 15,000+ per issue Total Reach including Digital: 25,000+.
In both the March and June 2019 issues, the co-op page(s) will be highlighted with an Explore Minnesota banner. The purchase of advertising space has no relationship to editorial coverage in this publication. All ads are 4-color process CMYK.
Rates (per issue):
Ad Size
Dimensions
Rate Card
Co-op Net Rate
Savings
1/12 page
2.25" X 2.25"
$752
$525
$227
1/6 page
2.25" X 4.75"
$1,858
$950
$908
1/4 page
2.25" X 7.25"
$3,060
$1,200
$1,860
1/3 page
4.75" X 4.75"
$3,573
$1,800
$1,773
1/2 page
4.75" X 7.25”
$4,635
$2,400
$2,235
3/4 page
7.25" X 7.25"
$5,728
$3,300
$2,428
Full Page
7.25” X 9.25”
$6,762
$4,000
$2,762
Space Deadline for March issue: Dec. 31 (Materials Due: Jan. 15)
Space Deadline for June issue: April 1 (Materials Due: April 15)
Lake Time Magazine is your local, authentic, and independent magazine of Minnesota. The magazine celebrates the stories of our people, communities, recreation, culture, and so much more! Lake Time Magazine is published quarterly and available for purchase on stands in Barnes & Noble, Walgreens, Walmart, Target, and grocery stores, independent bookstores, and convenience stores in MN, WI, SD, ND, IA, IL, and MI as well as across the border into Canada. In addition, the magazine is distributed for free at select locations and events throughout Minnesota and mailed quarterly to our growing subscription base. Lake Time Magazine is offering discounted rates for Explore Minnesota tourism industry partners to advertise in all four issues (Fall 2018, Winter 2019, Spring 2019, Summer 2019) with an exclusive Explore Minnesota identifier on their page. Most EMT Co-op advertisers also qualify for our free resource guide listings online and in print.
Ad Type
Ad Size
Rate Card Rate
Program Rate Per Issue
Program Rate Per Issue with commitment to all 4 Issues
Midwest Living is the favorite source for travelers who are planning their Midwest vacations or getaways. In the January/February issue this year, Explore Minnesota’s eight-page, four-door reveal high-impact unit will reach the entire circulation of 950,000 in MN, WI, IL, IA, ND, SD, MI, NE, MO, IN and OH, plus subscribers outside of this area (total readership is over 3 million). Explore Minnesota will be featured along with five-plus pages of Minnesota industry ads within the section. Advertisers will receive two editions of reader’s service – the January/February insert edition and the March/April issue.
Explore Minnesota is contributing to the cost of the insert to provide tourism industry partners with highly-discounted rates. This issue sells out every year –to ensure your ad space, reserve well in advance of the space deadline. The purchase of advertising space has no relationship to editorial coverage in this publication.
Rates:
4” ad: $2,995
¼ page standard ad: $3,500
¼ page reveal flap (4 available): $5,305
Half page: $6,630
Full page: $13,255
Back Cover: $16,500
Explore Minnesota will be featured in two exclusive six- to -12-page custom sections: in the November 2018 issue with a winter activities/events theme and the March 2019 issue with a culinary, wine and beer theme. Minnesota Monthly and Explore Minnesota will partner together to offer special rates: You will receive up to 43% off normal rates and reach over 300,000 readers per issue who have purchasing power making their upcoming daytrip, weekend getaway and vacation plans through the pages of Minnesota Monthly magazine. The purchase of advertising space has no relationship to editorial coverage in this publication.
Rates:
Ad Size
Standard Rate
Co-op Rate
(per issue)
Full Page
$5,550
$3,500
2/3 page
$4,430
$2,875
1/2 page
$3,750
$2,250
1/3 page
$2,445
$1,675
1/6 page
$1,500
$1,000
March issue Space Deadline: January 18 Materials Due: January 23
FISCAL 2019 CO-OP PROGRAMS Programs are available July 2018 to June 2019
*Note: Partnership Grant dollars do not qualify for use with this program
OUT-OF-HOME PROGRAMS:
201 Portage Outdoor Digital Board
Through this exciting, exclusive program, you can bring your digital visual messages to downtown Winnipeg! The 201 Portage Outdoor Digital Media Panel is the largest full-motion digital sign in Manitoba. This bold digital sign reaches approximately 336,000 potential visitors per week (City of Winnipeg Traffic Counts 2015) and is in the middle of the downtown business district of Portage & Main. One of the most attractive features the digital medium offers is its flexibility. This means you could have several different messages running not only the same week, but the same day. Each co-op digital outdoor ad will include Explore Minnesota branding (logo and/or hashtag block).
Here are the options available in the two-minute wheel:
Digital outdoor advertising will put your message in bright lights for thousands of Minneapolis-St. Paul area drivers and passengers to see. No more than eight (8) advertisers rotating 8-second messages 24 hours a day, 7 days a week. Clear Channel gives advertisers the ability to change copy and executions with no additional production costs, courtesy of assistance from Clear Channel’s full-service art department. Each co-op digital outdoor ad will include Explore Minnesota branding (logo and/or hashtag block).
Rate: $2,250 per one-week, five-board package
Limited: Ten packages | One package per industry partner
Fairway Outdoor is offering 35% off outdoor digital board advertising on an inventory of 24 boards in 10 markets throughout southern Minnesota and Iowa. Six to eight advertisers rotate continuously, each one having seven to 10 seconds to display a static image. Ads can be scheduled to run at certain times of the day or on particular days of the week. Digital billboards are the perfect medium for advertisers who want the impact of traditional outdoor and the flexibility of internet advertising. Each co-op digital outdoor ad will include Explore Minnesota branding (logo and/or hashtag block).
FISCAL 2019 CO-OP PROGRAMS Programs are available July 2018 to June 2019
*Note: Partnership Grant dollars do not qualify for use with this program
TV & VIDEO PROGRAMS:
Comcast Spotlight & Xfinity – Chicago
Save over 50% on Comcast Spotlight TV & Xfinity in the Chicago area. Premium Digital TV is an extension of Xfinity’s extensive programming, and much more: more network programs across more screens. Premium Digital TV reaches local consumers viewing short and long-form video TV content, wherever they are, whenever they want to watch – including through Xfinity On Demand. All videos need to include the Explore Minnesota logo and/or hashtag block and with Explore Minnesota’s contribution per package, you’ll save big
This two-week campaign includes:
Forty (40) :30-second on-air commercials, co-branded with Explore Minnesota to run on targeted networks such as Discovery, Food Network, HGTV, History, National Geographic, Outdoor, Weather Channel, TV Land, TNT and USA.
100,000 Premium Digital TV impressions which extends your TV campaign to multiple screens and is targeted to web/mobile/tablet viewers within same market/zone as TV. In addition, audience verification ensures real people are viewing (not bots).
Rate: $5,000 per package
Limited: Five packages | One package per industry partner
Reach today’s engaged audiences in the living room big screen like never before and gain access to over-the-top (OTT) premium inventory with no ad blockers, bots or below-the-fold concerns. Orange 142’s Connected TV program connects your :15 or :30 second video ad with users cross device via smart TV platforms, gaming consoles or dedicated streaming devices like Roku, Chromecast, AppleTV, AmazonFire and more. All videos need to include the Explore Minnesota logo and/or hashtag block and with Explore Minnesota’s contribution per package, you’ll save big.
Video inspires action. With more than 1 billion unique users visiting YouTube each month, video ads offer an extraordinary opportunity to reach large audiences. This video marketing co-op offers you the ability to include YouTube in your marketing mix and diversify your reach across platforms. Your destination is unique, and video marketing establishes brand recognition and builds trust. In addition to gaining more exposure, you’ll reach target audiences using criteria such as demographics, geographics, topics, and viewer interests. Videos excite travelers and create an emotional connection to your destination. The in-stream ads play before, during or after another video. Viewers see the first five seconds of the video and can continue watching or choose to skip. Charges incur only when your video is watched for 30 seconds or to the end for shorter videos. No Explore Minnesota branding is required on the video itself.
Rates:
Silver Package: $1,500 for 7,600+ guaranteed views
Gold Package: $2,500 for 13,700+ guaranteed views
FISCAL 2019 CO-OP PROGRAMS Programs are available July 2018 to June 2019
*Note: Partnership Grant dollars do not qualify for use with this program
#ONLYINMN MONUMENTS:
Explore Minnesota is offering the Minnesota tourism industry the opportunity to host one of the #OnlyinMN Monuments. This co-op gives you the chance to leverage the brand and draw people to your #OnlyinMN destination, attraction or event – and offering a prime photo opportunity. The monuments are available in up-to three week reservations and for a flat rate cost of $2,200 (paid to the order of our partner, Star Exhibits & Environments within 30 days of booking the reservation). With Explore Minnesota's support, you save up to 69%. Reservations are available on a first-come, first-served basis; a limited number are available.
Here is more information:
Rental:
#OnlyinMN monument letters – included with installation and dismantle labor.
Lighting: LED floodlights are included with each reservation of either monument (keep in mind, there will need to be power access somewhere near installation).
A-frame sign: This will also be delivered with the letters and is to be set up somewhere near the monument to discourage people from climbing/standing/sitting on them – they are not built to withstand the weight of people (even children) and we don’t want to see anyone get hurt.
Freight/Traffic Management:
Drop-off and pick-up of the monument to your (one) desired location. They will be set up and dismantled by representatives of our partner, Star Exhibits.
Explore Minnesota Social Media Posts – Added Value:
Twitter: over 60k followers
Instagram: nearly 150k followers
Facebook: over 250k followers
Posts to include a photo, link to related page on exploreminnesota.com, and the industry partner’s social handle.
Large Monument specifications:
Each letter stands at 4’H x 2’D (varying widths)
Each letter is permanently affixed to a heavy-weight, metal base measuring at ¾”H x 4’D
The entire monument, with scaled spacing, stands 40’ wide
Color: Calhoun blue
Small, Stacked Monument specifications:
Stands at 4’9"H x 18"D x 11' 3-1/2"W
The letters are permanently affixed to heavy-weight, metal base plates
Minnesota Snowmobiling and Wisconsin Snowmobile News are the official publications for the Minnesota United Snowmobilers Association and the Association of Wisconsin Snowmobile Clubs (AWSC). Explore Minnesota will be featured in the November 2018 issues with a two-page advertorial spread, which will include 1/6-page, full-color industry ads. Your message will be hand delivered to over 75,000 snowmobile households and reach over 210,000 targeted readers through paid circulation, 30,000 directly mailed to Minnesota’s dedicated club enthusiasts and another 45,000 delivered to Wisconsin’s AWSC members including 3,500 from Illinois – plus your print ad is embedded and linked online to over 10,000 additional digital readers per issue.
Rate: $400 per industry partner for both publications
Reach highly targeted, qualified subscribers who are interested in snowmobiling with behavioral targeting technology provided by Adtaxi. By tracking users’ search terms, relevant pages viewed, advertising clicks and search result clicks, the results are nearly double that of traditional geo-targeted subscriber lists.
The behaviorally targeted snowmobiling email will be sent to 83,333 recipients on December 13 and will include an Explore Minnesota header and footer
The email will be sent to Midwest travelers in Minnesota and the immediate surrounding states
The email will also include an additional 10,000 recipients from TwinCities.com's Travel Deals and Events & Promotions lists
Email content will be hosted for 30 days on TwinCities.com’s travel channel
Space Deadline: December 6
Rate: $400 per participant | 4-6 participants total
Snow Goer is the premier brand for snowmobile enthusiasts who live to ride. With the highest paid circulation magazine and a loyally followed website, it validates that consumers have come to trust Snow Goer. You will reach a national audience of over 53,000 active snowmobilers and more than 77,000 monthly unique visitors of snowgoer.com. Explore Minnesota will be featured in the January 2019 issue with two to four pages of advertorial content along with space for 1/6-page, full-color industry ads.
Each industry partner will also receive 37,000 co-branded banner ad impressions on snowgoer.com, PLUS your logo in a custom email to be sent in the first half of December 2018.
Your digital ads will link directly to your page on exploreminnesota.com.
FISCAL 2019 CO-OP PROGRAMS Programs are available July 2018 to June 2019
*Note: Partnership Grant dollars do not qualify for use with this program
MOTORCYCLING PROGRAMS:
Rider Magazine
A must read for the touring motorcycle rider, each issue showcases extensive road tests, how-to articles to maintain and improve your machine, plus tips on the best places to go and how to get there. Rider Magazine also keeps you up-to-date on the new models and hot products in the motorcycle industry. You'll find travel, tour and adventure every month in Rider. Rider Magazine has a paid, audited circulation of approximately 125,000.
Explore Minnesota will be featured in the May 2019 issue with two to four pages of advertorial along with space for 1/6-page industry ads
Each participant will receive 37,500 impressions via a co-branded banner ad on ridermagazine.com that links directly to their page on exploreminnesota.com
Space Deadline: Jan. 25
Rate: $450 per participant for a 1/6-page, full-color ad
RoadRUNNER Motorcycle Touring & Travel is a publication completely dedicated to motorcycle tourism. Over 225,000 readers look forward to the travelogue-style articles that make them feel like part of the trip. An advertising program in RoadRUNNER will enable your CVB, hotel or tourism business to reach a large, well-educated and affluent audience of motorcycle travelers excited to discover the natural beauty and abundance of places to explore in Minnesota. Explore Minnesota will be featured in the March/April 2019 issue with two to three pages of advertorial including space for industry ads.
Reach highly targeted, qualified subscribers who are interested in motorcycling with behavioral targeting technology provided by Adtaxi. By tracking users’ search terms, relevant pages viewed, advertising clicks and search result clicks, the results are nearly double that of traditional geo-targeted subscriber lists.
The behaviorally targeted motorcycling email will be sent to 83,333 recipients on June 6 and will include an Explore Minnesota header and footer
The email will be sent to Midwest travelers in Minnesota and the immediate surrounding states
The email will also include an additional 10,000 recipients from TwinCities.com's Travel Deals and Events & Promotions lists
Email content will be hosted for 30 days on TwinCities.com’s travel channel
Space Deadline: May 23
Rate: $400 per participant | 4-6 participants total
FISCAL 2019 CO-OP PROGRAMS Programs are available July 2018 to June 2019
*Note: Partnership Grant dollars do not qualify for use with this program
GOLF PROGRAMS:
Minnesota Golfer Magazine
Minnesota Golfer is the official publication of the Minnesota Golf Association. The magazine is published four times a year and direct mailed to the homes of more than 70,000 active members of the Minnesota Golf Association.
Minnesota Golfer has teamed up with Explore Minnesota to offer you an opportunity to reach this affluent market at a substantially discounted rate. An Explore Minnesota two-page spread will feature Minnesota golf editorial, photos and up to twelve 1/12-page spotlight industry ads in the February 2019 Directory issue.
Reach highly targeted, qualified subscribers who are interested in golfing with behavioral targeting technology provided by Adtaxi. By tracking users’ search terms, relevant pages viewed, advertising clicks and search result clicks, the results are nearly double that of traditional geo-targeted subscriber lists.
The behaviorally targeted golfing email will be sent to 83,333 recipients on May 9 and will include an Explore Minnesota header and footer
The email will be sent to Midwest travelers in Minnesota and the immediate surrounding states
The email will also include an additional 10,000 recipients from TwinCities.com's Travel Deals and Events & Promotions lists
Space Deadline: April 25
Rate: $400 per participant | 4-6 participants total
Tee Times is Minnesota’s monthly golf and lifestyle publication dedicated to keeping local golfers connected with the Minnesota golf scene both on and off the course. Tee Times provides a targeted tool to reach more than 240,000 of Minnesota’s affluent golfers, their families and their friends each month. Unlike general interest publications, Tee Times is delivered directly to Twin Cities’ golfers. Subscriptions are available, or local golfers can pick the publication up at over 1,400 locations, including golf courses, golf retailers, major corporations, restaurants, luxury car dealers, coffee shops and MSP Airport. Explore Minnesota will be featured in a two-page spread including industry ads in the March issue.
FISCAL 2019 CO-OP PROGRAMS Programs are available July 2018 to June 2019
*Note: Partnership Grant dollars do not qualify for use with this program
FISHING & HUNTING PROGRAMS:
Iowa Sportsman
Iowa Sportsman is an award-winning hunting and fishing magazine designed to reach the outdoor enthusiast. The statewide, subscription-based circulation hits your target audience of local hunters and anglers throughout Iowa. More than 65% of the magazine features editorial content, which results in higher readership and a long shelf life. The magazine is also distributed at Iowa’s largest consumer hunting and fishing shows.
Explore Minnesota will feature a special four-page spread in the December 2018 and May 2019 issues. Don’t miss this opportunity to promote your fishing destination to a highly targeted fishing audience. The purchase of advertising space has no relationship to editorial coverage in this publication.
Rates: $285 per 1/6 page ad, per issue
Space Deadlines: Oct. 12 for December issue | Mar. 15 for May issue
Midwest Hunting and Fishing is one of the largest-reaching platforms that connects to sportsmen across Minnesota, North Dakota, South Dakota, Iowa and Nebraska. The print and online platforms reach an average of 30,000 outdoorsmen with every issue. With engaging content and accessibility to over 1.2 million hunters and 2.5 million fishermen, they are a direct link to your target audience.
Minnesota tourism will be featured in a six-page destination section in the November/December 2018 issue to promote ice fishing, and the March/April 2019 issue to promote spring/summer fishing. Midwest Hunting and Fishing will promote the Explore Minnesota destination pages with a six-day targeted Facebook campaign. The special section will also be a feature spot on midwesthuntfish.com, where each advertiser will have a clickable 360x300 poster ad.
Join a special Minnesota section of the Pheasants Forever Upland Super Issue which is distributed in September to all Pheasants Forever and Quail Forever members for a combined circulation of more than 135,000. This affluent audience of avid hunters is always looking for new hunting destinations. In a recent survey, 54% traveled out of state to hunt and 65% have taken action as a result of advertising. Explore Minnesota will be featured within the DIY bird hunting destinations section of the issue that will cover various “how-to’s” that relate to bird hunting in the state.
Reach highly targeted, qualified subscribers who are interested in fishing with behavioral targeting technology provided by Adtaxi. By tracking users’ search terms, relevant pages viewed, advertising clicks and search result clicks, the results are nearly double that of traditional geo-targeted subscriber lists.
The behaviorally targeted fishing email will be sent to 83,333 recipients on April 4 and will include an Explore Minnesota header and footer
The email will be sent to Midwest travelers in Minnesota and the immediate surrounding states
The email will also include an additional 10,000 recipients from TwinCities.com's Travel Deals and Events & Promotions lists
Space Deadline: March 21
Rate: $400 per participant | 4-6 participants total
