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    Co-op Marketing

    Explore Minnesota's co-op marketing program allows organizations to collaborate with the state to boost travel to and within Minnesota. It helps Minnesota destinations and businesses maximize their marketing budget, try new vendors, and participate in exciting new campaigns. See the available co-op programs, sign up for our monthly ‘Co-op Update’ newsletter, and view FAQs below.

    Digital & Social Programs:

    Print Programs:

    TV & Video Programs:

     
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    FAQs

    Who can participate?
    The program is available to Minnesota tourism-related businesses such as:

    • Destination Marketing Organizations
      • Convention and visitor bureaus, chambers of commerce, tourism bureaus, resort associations.
    • Hotels, resorts, and other lodging properties
    • Breweries, wineries, distilleries
    • Attractions, museums, and sightseeing companies
    • Theaters and performing arts groups
    • Outdoor recreation outfitters
    • Golf courses open to the public
    • Events open to the public

    Why participate?

    • The program is a great way to stretch your marketing dollars, try a new/emerging tactic at less of a risk or get into a prominent publication/run a campaign that perhaps your budget doesn't allow on its own. It’s also a great way to develop relationships with new marketing vendors.

    How do I sign up to purchase one of the co-ops?

    • If you're interested in more information on a program or ready to purchase, reach out to the contact listed under each program's description. That person will work with you to get your campaign up and running and answer any questions you may have regarding their specific program(s).

    Are there co-branding requirements for co-ops?

    • Most programs require the Explore Minnesota logo on the ad creative. Click on each program to view the details and look for a section titled “Co-branding Requirement.”

    What else should I know?

    • Co-ops are available through June 2026 and sold on a first-come, first-served basis. Some programs have deadlines or could sell out earlier. Check with each program's contact for availability.
    • The purpose and messaging of your co-op ad or content must promote your destination or business as a tourist destination or activity.
    • Explore Minnesota co-op programs are not eligible for reimbursement under any Explore Minnesota grant programs.
    • You can still reach out to a program's contact even if it is marked **SOLD OUT**. Many co-op vendors will keep a waitlist if there is a cancellation or additional availability.

    Who can I contact at Explore Minnesota if I have additional questions?

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