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Co-op Marketing

With the cooperative marketing program, one of our goals is to provide meaningful discounts; this year ranging from 25% to over 80%. The program is a great way to stretch your marketing dollars, try a new/emerging tactic at less of a risk or get into a prominent publication that perhaps your budget doesn’t allow on its own. Team up with the Explore Minnesota brand in the marketplace in an effort to increase tourism to and within Minnesota. Note there are Explore Minnesota branding requirements for some programs. Please refer to each program's listing for details.

The entire Minnesota tourism industry can participate in this program: tourism businesses and organizations; lodging properties; attractions; outdoor recreation outfitters; theater/performing arts groups; museums; sightseeing companies; destination retail outlets; convention and visitors bureaus; and non-profit tourism organizations.

Note that co-ops are intended for use by individual tourism businesses and organizations only; collaborative groups or state/regional associations are ineligible. Co-ops do not qualify for Explore Minnesota marketing grant reimbursement.

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For questions and more information, contact:
Derek Ramthun, Co-op Marketing Strategist
derek.ramthun@state.mn.us 651-757-1843

 

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