With the cooperative marketing program, one of our goals is to provide meaningful discounts; this year ranging from 25% to over 80%. The program is a great way to stretch your marketing dollars, try a new/emerging tactic at less of a risk or get into a prominent publication that perhaps your budget doesn’t allow on its own. Team up with the Explore Minnesota brand in the marketplace in an effort to increase tourism to and within Minnesota. Note there are Explore Minnesota branding requirements for some programs. Please refer to each program's listing for details.
The entire Minnesota tourism industry can participate in this program: tourism businesses and organizations; lodging properties; attractions; outdoor recreation outfitters; theater/performing arts groups; museums; sightseeing companies; destination retail outlets; convention and visitors bureaus; and non-profit tourism organizations.
Note that co-ops are intended for use by individual tourism businesses and organizations only; collaborative groups or state/regional associations are ineligible. Co-ops do not qualify for Explore Minnesota marketing grant reimbursement.
For questions and more information, contact:
Derek Ramthun, Co-op Marketing Strategist
derek.ramthun@state.mn.us 651-757-1843
Adtaxi uses Facebook’s vast audience segmentation data to deliver your message to your ideal target audience (age, gender, income, geography, behavior, interest and more) capturing Facebook traffic on desktop, mobile and tablet when they are highly likely to engage your ad. This technology will not only track the clicks made on your display campaign, but also track the consumers who did not click on your ads, yet still visited your website within a 30-day period (view-through rate).
Adtaxi will implement and manage your turn-key campaign through Explore Minnesota’s Facebook page (across mobile, tablet and desktop) that can be used over a 30-day period.
Target users geographically, demographically and by behaviors and interests specific to campaign needs.
Ad unit options of single frame (one 1200x628 pixel image) or carousel (2-10 1080x1080 pixel images).
You are also able to customize the messaging using copy within the post.
Rates: Tier 1: $750 | Tier 2: $1,250
Space Deadline: Two weeks prior to targeted start date
Limited: Five programs available in each tier | One per industry partner
Adtaxi uses Facebook’s vast audience segmentation data to deliver your message on Instagram to your ideal target audience (age, gender, income, geography, behavior, interest and more) capturing Instagram traffic on desktop, mobile and tablet when they are highly likely to engage your ad. This technology will not only track the clicks made on your display campaign, but also track the consumers who did not click on your ads, yet still visited your website within a 30-day period (view-through rate).
Adtaxi will implement and manage your turn-key campaign through Explore Minnesota’s Instagram page (across mobile, tablet and desktop) that can be used over a 30-day period.
Target users geographically, demographically and by behaviors and interests specific to campaign needs.
Ad unit options of single frame (one 1200x628 pixel image) or carousel (2-10 1080x1080 pixel images).
You are also able to customize the messaging using copy within the post.
Rates: Tier 1: $750 | Tier 2: $1,250
Space Deadline: Two weeks prior to targeted start date
Limited: Five programs available in each tier | One per industry partner
Reach Explore Minnesota's most engaged followers and new audiences alike by taking over Explore Minnesota's Instagram Story for 24 hours. Using Instagram Stories for marketing allows you to tap into an active user base with an armory of features and creativity. Using up to 10 of your best photos/videos, this co-op will tell your story and get people interacting with your brand. Contact Caitlin for photo/video requirements and availability.
Rate: $750
Space Deadline: Two weeks prior to targeted date
Limited: 12 packages available | One per industry partner
Through this co-op, you will have the opportunity to retarget off exploreminnesota.com visitor data, allowing you to advertise at the most influential time to reach a consumer considering Minnesota as a destination. MediaOne will build audience retargeting segments for you to choose from (outdoor, food, events, etc.), then retarget with specific messaging based on pages the user viewed. All ads to include Explore Minnesota logo and/or brand graphic.
Rates: Display + Native Retargeting (includes creative testing of 2-3 versions)
Tier 1: $1,000 for 180,000 impressions and 750 guaranteed clicks
Tier 2: $3,000 for 575,000 impressions and 2,250 guaranteed clicks
Tier 3: $5,000 for 1,000,000 impressions and 3,750 guaranteed clicks
Tier 4: $12,000 ($1k/month) for 2,500,000 impressions and 9,000 guaranteed clicks
Tier 5: $24,000 ($2k/month) for 5,000,000 impressions and 19,000 guaranteed clicks
Through this co-op, you will have the opportunity to retarget off your website's visitor data at Explore Minnesota exclusive rates, allowing you to advertise at the most influential time to reach a consumer considering your destination. MediaOne will help you segment your audiences to retarget, then retarget with specific messaging based on pages the user viewed. All ads to include Explore Minnesota logo and/or brand graphic.
Rates: Sequential Retargeting
Tier 1: $1,000 for 180,000 impressions and 750 guaranteed clicks
Tier 2: $3,000 for 575,000 impressions and 2,250 guaranteed clicks
Tier 3: $5,000 for 1,000,000 impressions and 3,750 guaranteed clicks
Tier 4: $12,000 ($1k/month) for 2,500,000 impressions and 9,000 guaranteed clicks
Tier 5: $24,000 ($2k/month) for 5,000,000 impressions and 19,000 guaranteed clicks
Build trust with a Google-integrated 360 virtual tour that enables prospective travelers to experience your destination or property before they arrive. Then share your best 360s on your Facebook Feed. Through this co-op, you'll work with Explore Minnesota's partner and Google Trusted Photographer Scottie Tuska to capture a 360-degree, interactive tour of your tourism-related business or destinations. It will also allow you to stand out on Google by improving your ranking in Google and Google Maps search results. The nadir (bottom) of images will feature your logo and the Explore Minnesota logo.
New this year: All packages include a VR-ready overlay with menu and branding to embed on your website. We build on your Google Street View tour adding intuitive controls, quick-access menu, prominent branding and 3 years of hosting.
Rates:
FIRST TIER:
$500 will include up to 10 panoramas and a simple VR-ready overlay with menu and logo. Each additional 360 up to 19 panoramas will be $42/panorama. This tier represents a 25% discount.
SECOND TIER:
$900 will include 20+ standard Street View 360s. Each additional 360 up to 49 total panoramas is $37/panorama. This tier represents a 33% discount.
THIRD TIER:
$1,950 will include 50+ standard Street View 360s. Each additional 360 panorama up to 99 is $33/panorama. This tier represents a 40% discount
FOURTH TIER:
$3,500 will include 100+ standard Street View 360s. Each additional 360 is $30/panorama. This tier represents a 45% discount.
OTHER OPTIONS AND ADD-ONS:
Aerial 360s at a $300/aerial 360 panorama. An Aerial Drone 360 is the hero shot that your website always needed. Whether an immersive 360 website banner or as a part of a custom, Street View-integrated, virtual tour, Aerial Drone 360s will bring a whole new perspective to your visitors. This represents a 25% discount.
Informational Overlays will be built atop the VR-ready overlay with menu that's already included and discounted. Pricing will be dependent on feature build-out with renewal every 3 years.
Post to Multiple Google Listings: It's important to get your 360 imagery in front as many eyes as possible. We now can post your 360 Street View tour to your city, neighborhood or CVB listings in addition to the business' Google listing. $5 per 360 for each additional Google listing.
With travelers turning to video as their primary method to research and plan a trip, videos passive nature creates a massive gap between the viewer and the information they are interested in. Forcing the viewer to seek out individual information on their own, causing frustration, confusion and ultimately, an ineffective experience.
Clicktivated seamlessly transforms existing video(s) into interactive experiences that give viewers with the ability to click/touch any location of interest as they watch. All clicked information seamlessly gathers to the right, allowing the viewer to stay on video and engaged longer. At any point in time, the viewer has the ability to click out to the specific page (on site or partner’s site) with the information they desire. Effectively bridging the gap between storytelling and education.
See it. Click it. Get it. It’s that simple!
What’s included:
Full activation of each video (videos up to 2minutes in length)
24-hour turnaround time
12-month license to use the Clicktivated video on
Ability to swap video twice during term at no additional charge
Full data/analytics reporting for each
Hosting/ technical support included
Custom pre-video education card
Rate: 1-3 Videos: $4,050 per video or $337.50 per video/month
3-6 Videos: $3,780 per video or $315 per video/month
Reach today’s engaged audiences in the living room big screen like never before and gain access to over-the-top (OTT) premium inventory with no ad blockers, bots or below-the-fold concerns. MediaOne’s Connected TV program connects your :15 or :30 second video ad with users cross device via smart TV platforms, gaming consoles or dedicated streaming devices like Roku, Chromecast, AppleTV, AmazonFire and more. MediaOne will guide with a strategy to make the campaign more measurable. All videos need to include the Explore Minnesota logo and/or brand graphic and with Explore Minnesota’s contribution per package, you’ll save big.
Video inspires action. With more than 1 billion unique users visiting YouTube each month, video ads offer an extraordinary opportunity to reach large audiences. This video marketing co-op offers you the ability to include YouTube in your marketing mix and diversify your reach across platforms. In addition to gaining more exposure, you’ll reach target audiences using criteria such as demographics, geographics, topics, and viewer interests. MediaOne will help manage your channel, upload videos, and of course, promote (targeting includes both website RT and prospecting new people through a custom audience). The in-stream ads play before, during or after another video. Viewers see the first five seconds of the video and can continue watching or choose to skip. Charges incur only when your video is watched for 30 seconds or to the end for shorter videos. Ads show on all devices including Connected TVs. Audiences are created to both reach new people and retarget from your website. No Explore Minnesota branding is required on the video itself.
Rates:
Tier 1: $1,500 for 11,000+ guaranteed 30 second views
Tier 2: $2,500 for 21,000+ guaranteed 30 second views
Tier 3: $5,000 for 50,000+ guaranteed 30 second views
Invite AAA readers to experience your destination or attraction with a message in an Explore Minnesota four-page spread featured in the March/April and September/October 2020 issues. Reach over 870,000 Iowa and Minnesota members per issue of AAA Living. The purchase of advertising space has no relationship to editorial coverage in this publication.
Each participant will receive:
Your location: Marked with corresponding number on map of Minnesota on pages 2-3.
Listing on pages 2-3 that includes photo, 25 words of text, and web address
Event listing on the fourth page: one event per issue that includes name of event, dates, 20-word description and website (if applicable).
Rate: $1,500 for both issues (March/April and September/October).
Space Deadline: Dec. 18
Limited: 20 participants
Savings: 60% + Free reader service listing to entire Midwest circulation of 2.3 million homes ($400 value) and brochure distribution at the 12 AAA branches in Minnesota & Iowa ($250 value).
Invite AAA readers to experience your destination or attraction with a message to bicyclists in an Explore Minnesota two-page spread featured in the May/June 2020 issue. Reach over 1 million readers in the Minnesta Bike Section; AAA members in Minnesota, Iowa, North Dakota and South Dakota. The purchase of advertising space has no relationship to editorial coverage in this publication.
Each participant will receive:
Your location marked with corresponding number on map of Minnesota
Listing that includes a photo, 25 words of text, and website
Rate: $500
Space Deadline: Feb 1
Limited: 18 participants
Savings: 60% + Free reader service listing to entire Midwest circulation of 2.3 million homes ($400 value).
For more than 40 years, Adventure Cyclist has presented inspiring stories of bicycle travel from around the globe. With a focus on long form travel writing from the saddle, North America's only magazine dedicated to bicycle travel (and second-highest mailed circulation cycling magazine) covers everything from overnight trips to open-ended expeditions around the world with stunning photos and insightful stories to inspire readers.
The May 2020 issue of Adventure Cyclist Magazine will feature a special Explore Minnesota section to promote biking in the state. Industry partner ads will be placed throughout the section – don't miss out on reaching over 52,000 traveling cyclists. The purchase of advertising space has no relationship to editorial coverage in this publication.
Group Tour Magazine (travel trade) showcases group-friendly destinations across the United States and Canada, providing a meeting place that serves both the tour buyer and the tour supplier. The editorial staff scrutinizes every destination with the eyes of a group planner and hunts for unique experiences, reliability and value. Group-focused itineraries and features give the readers the information they need to hone their tours. Circulation of Group Tour Magazine allows you to reach the active decision-makers in group travel. Total Circulation: 15,200+ per issue Total Reach including Digital: 25,700+.
In both the March and June 2020 issues, the co-op page(s) will be highlighted with an Explore Minnesota banner. The purchase of advertising space has no relationship to editorial coverage in this publication. All ads are 4-color process CMYK.
Rates (per issue):
Ad Size
Dimensions
Co-op Net Rate
1/12 page
2.25" X 2.25"
$525
1/6 page
2.25" X 4.75"
$975
1/4 page
2.25" X 7.25"
$1,200
1/3 page
4.75" X 4.75"
$1,800
1/2 page
4.75" X 7.25"
$2,400
3/4 page
7.25" X 7.25"
$3,300
Full Page
7.25" X 9.25"
$4,000
Space Deadline for March issue: Dec. 31 (Materials Due: Jan. 15)
Space Deadline for June issue: April 1 (Materials Due: April 15)
The Growler Magazine is a monthly lifestyle publication for those interested in fresh perspectives on the world of craft beer, food, spirits, arts, the outdoors, travel, makers, and more. Their readership is adventurous and open to trying new things in new places with an interest in authentic experience and cultural significance.
The Growler is distributed in MN, WI, IA, ND, SD and has a subscription base nationally, as well as free distribution at over 450 premium locations in the Twin Cities metro and Duluth. The guides cater to advertising lodging facilities, local attractions, retail destinations, historic sites, restaurants, vineyards, and outdoor recreation areas.
The Growler is offering an opportunity to join Explore Minnesota in four guide inserts throughout the year. Growler Guides are published quarterly as a removable glossy insert in the magazine, ads are nested adjacent to the more than 50% guide-specific editorial content in each issue, focusing on the following niche readership interests:
· Wine/Cider (September)
· Holiday (November)
· Tourism (April)
· Outdoor (June)
Rates:
Ad Size
Co-op Net Rate
1/4 page
$682
1/2 page
$945
Full page
$1,295
Inside Back Cover
$1,575
Back Cover
$1,732
Space Deadlines:
· Wine/Cider Guide: July 25
· Holiday Guide: September 26
· Tourism Guide: February 20
· Outdoor Guide: April 23
Savings: 30% + a bonus digital display tile, which is embedded with the online version of the guide content, for a full year on growlermag.com
Iowa Sportsman is an award-winning hunting and fishing magazine designed to reach the outdoor enthusiast. The statewide, subscription-based circulation hits your target audience of local hunters and anglers throughout Iowa. More than 65% of the magazine features editorial content, which results in higher readership and a long shelf life. The magazine is also distributed at Iowa's largest consumer hunting and fishing shows.
Explore Minnesota will feature a special four-page spread in the December 2019 and May 2020 issues. Don't miss this opportunity to promote your fishing destination to a highly targeted fishing audience. The purchase of advertising space has no relationship to editorial coverage in this publication.
Rates: $285 per 1/6 page ad, per issue
Space Deadlines: Oct. 18 for December issue | Mar. 20 for May issue
Lake Time Magazine is your local, authentic, and independent magazine of Minnesota, celebrating the stories of people, communities, recreation, culture, and so much more! They love the idea of the unknown, and celebrate those bold enough to explore it. Lake Time Magazine is published quarterly and available for purchase on stands in Barnes & Noble, Walgreens, Walmart, Target, and grocery stores, independent bookstores, and convenience stores in MN, WI, SD, ND, IA, IL, and MI as well as across the border into Canada. In addition, the magazine is distributed for free at select locations and events throughout Minnesota and mailed quarterly to a growing subscription base. Lake Time Magazine is offering discounted rates for Explore Minnesota tourism industry partners to advertise in issues 16-19.
The purchase of advertising space has no relationship to editorial coverage in this publication.
Ad Type
Ad Size
Rate Per Issue
(30% off)
Rate Per Issue w/4 issue
commitment (40% off)
¼ Page
3.875"w x 4.813"h
$700
$600
½ Page Vertical
3.875"w x 9.875"h
$1,050
$900
½ Page Horizontal
8"w x 4.813"h
$1,050
$900
Full Page w/bleed
9.5"w x 11.375"h*
$1,750
$1,500
*Magazine Trim Size: 9"w x 10.875"h (keep live .25" inside trim)
Deadlines:
Issue 16: August 15
Issue 17: December 1
Issue 18: March 15
Issue 19: June 15
Minnesota Golfer is the official publication of the Minnesota Golf Association. The magazine is published four times a year and direct mailed to the homes of more than 70,000 active members of the Minnesota Golf Association.
Minnesota Golfer has teamed up with Explore Minnesota to offer you an opportunity to reach this affluent market at a substantially discounted rate. An Explore Minnesota two-page spread will feature Minnesota golf editorial, photos and up to twelve 1/12-page spotlight industry ads in the February 2020 Directory/Golf Show issue. The purchase of advertising space has no relationship to editorial coverage in this publication.
Midwest Hunting and Fishing is one of the largest-reaching platforms that connects to sportsmen across Minnesota, North Dakota, South Dakota, Iowa, Wisconsin and Nebraska. The print and online platforms reach an average of 30,000 outdoorsmen in print and 14,000 in digital with every issue. With engaging content and accessibility to over 1.2 million hunters and 2.5 million fishermen, they are a direct link to your target audience.
Minnesota tourism will be featured in a six-page destination section in the November/December 2019 issue to promote ice fishing, and the March/April 2020 issue to promote spring/summer fishing. Midwest Hunting and Fishing will promote the Explore Minnesota destination pages with a six-day targeted Facebook campaign. The special section will also be a feature spot on midwesthuntfish.com, where each advertiser will have a clickable 360x300 poster ad. The purchase of advertising space has no relationship to editorial coverage in this publication.
Midwest Living is the favorite source for travelers who are planning their Midwest vacations or getaways. In the January/February 2020 issue, Explore Minnesota's eight-page, butterfly fold high-impact unit will reach the entire circulation of 950,000 in MN, WI, IL, IA, ND, SD, MI, NE, KS, MO, IN and OH, plus subscribers outside of this area (total readership is over 3 million). Explore Minnesota will be featured along with five-plus pages of Minnesota industry ads within the section. Explore Minnesota is contributing to the cost of the insert to provide tourism industry partners with highly-discounted rates. This issue sells out every year –to ensure your ad space, reserve well in advance of the space deadline. The purchase of advertising space has no relationship to editorial coverage in this publication.
Rates:
¼ page standard ad:
$3,120
Half page:
$6,240
Full page:
$12,480
Back Cover:
$14,976
Space Deadline: Sept. 27
Savings: More than 70% + two editions of reader's service – the January/February insert issue and the March/April issue.
Minnesota Snowmobiling and Wisconsin Snowmobile News are the official publications for the Minnesota United Snowmobilers Association and the Association of Wisconsin Snowmobile Clubs (AWSC). Explore Minnesota will be featured in the November 2019 issues with a two-page advertorial spread, which will include 1/6-page, full-color industry ads. Your message will be hand delivered to over 75,000 snowmobile households and reach over 210,000 targeted readers through paid circulation, 30,000 directly mailed to Minnesota's dedicated club enthusiasts and another 45,000 delivered to Wisconsin's AWSC members including 3,500 from Illinois – plus your print ad is embedded and linked online to over 10,000 additional digital readers per issue. The purchase of advertising space has no relationship to editorial coverage in this publication.
Rate: $400 per industry partner for both publications
A must read for the touring motorcycle rider, each issue showcases extensive road tests, how-to articles to maintain and improve your machine, plus tips on the best places to go and how to get there. Rider Magazine also keeps you up-to-date on the new models and hot products in the motorcycle industry. You'll find travel, tour and adventure every month in Rider. Rider Magazine has a paid, audited circulation over 131,000. Explore Minnesota will be featured in the May 2020 issue with two to four pages of advertorial along with space for 1/6-page industry ads. The purchase of advertising space has no relationship to editorial coverage in this publication.
Space Deadline: Jan. 25
Rate: $450 per participant for a 1/6-page, full-color ad
Savings: 50% + added value of 37,500 impressions via a co-branded banner ad on ridermagazine.com
Snow Goer is the premier brand for snowmobile enthusiasts who live to ride. With the highest paid circulation magazine and a loyally followed website, it validates that consumers have come to trust Snow Goer. You will reach a national audience of over 60,000+ active snowmobilers and more than 70,000 monthly unique visitors of snowgoer.com. Explore Minnesota will be featured in the January 2020 issue (issue starts mailing 12/13/19) with two to four pages of advertorial content along with space for 1/6-page, full-color industry ads. The purchase of advertising space has no relationship to editorial coverage in this publication.
Rate: $400 per participant
Deadline: Oct. 18
Savings: 80% + receive a minimum of 10,000 co-branded banner ad impressions on snowgoer.com that links directly to your page on exploreminnesota.com and your logo in two custom emails to be sent in November and December
Tee Times is Minnesota's monthly golf and lifestyle publication dedicated to keeping local golfers connected with the Minnesota golf scene both on and off the course. Tee Times provides a targeted tool to reach Minnesota's affluent golfers over 360,000 times in March. Unlike general interest publications, Tee Times is delivered directly to Twin Cities' golfers. Subscriptions are available, or local golfers can pick the publication up at over 1,400 locations, including golf courses, golf retailers, major corporations, restaurants, luxury car dealers, coffee shops and MSP Airport. Explore Minnesota will be featured in a two-page spread including industry ads in the March 2020 Golf Show issue. The purchase of advertising space has no relationship to editorial coverage in this publication.
Explore Minnesota is offering the Minnesota tourism industry the opportunity to host one of the #OnlyinMN Monuments. This co-op gives you the chance to leverage the brand and draw people to your #OnlyinMN destination, attraction or event – and offering a prime photo opportunity. The monuments are available in up-to three week reservations and for a flat rate cost of $2,200 (paid to the order of Star Exhibits & Environments within 30 days of booking the reservation). With Explore Minnesota's support, you save up to 69%. Reservations are available on a first-come, first-served basis; a limited number of packages are available. Here is more information:
Rental:
#OnlyinMN monument letters – included with installation and dismantle labor.
Lighting: LED floodlights are included with each reservation of either monument (keep in mind, there will need to be power access somewhere near installation).
A-frame sign: This will also be delivered with the letters and is to be set up somewhere near the monument to discourage people from climbing/standing/sitting on them – they are not built to withstand the weight of people (even children) and we don’t want to see anyone get hurt.
Freight/Traffic Management:
Drop-off and pick-up of the monument to your (one) desired location. They will be set up and dismantled by representatives of our partner, Star Exhibits.
Explore Minnesota Social Media Posts – Added Value:
Twitter: 64k followers
Instagram: 175k followers
Facebook: 250k followers
One post on each network will include a photo, link to #OnlyinMN Monument web page on exploreminnesota.com, and tag the industry partner’s social handle.
Large Monument specifications:
Each letter stands at 4’H x 2’D (varying widths)
Each letter is permanently affixed to a heavy-weight, metal base measuring at ¾”H x 4’D
The entire monument, with scaled spacing, stands 40’ wide
Explore Minnesota is offering the Minnesota tourism industry the opportunity to host one of the #OnlyinMN Monuments. This co-op gives you the chance to leverage the brand and draw people to your #OnlyinMN destination, attraction or event – and offering a prime photo opportunity. The monuments are available in up-to three week reservations and for a flat rate cost of $2,200 (paid to the order of Star Exhibits & Environments within 30 days of booking the reservation). With Explore Minnesota's support, you save up to 69%. Reservations are available on a first-come, first-served basis; a limited number of packages are available. Here is more information:
Rental:
#OnlyinMN monument letters – included with installation and dismantle labor.
Lighting: LED floodlights are included with each reservation of either monument (keep in mind, there will need to be power access somewhere near installation).
A-frame sign: This will also be delivered with the letters and is to be set up somewhere near the monument to discourage people from climbing/standing/sitting on them – they are not built to withstand the weight of people (even children) and we don’t want to see anyone get hurt.
Freight/Traffic Management:
Drop-off and pick-up of the monument to your (one) desired location. They will be set up and dismantled by representatives of our partner, Star Exhibits.
Explore Minnesota Social Media Posts – Added Value:
Twitter: 64k followers
Instagram: 175k followers
Facebook: 250k followers
One post on each network will include a photo, link to #OnlyinMN Monument web page on exploreminnesota.com, and tag the industry partner’s social handle.
Small, Stacked Monument specifications:
Stands at 4’9"H x 18"D x 11' 3-1/2"W
The letters are permanently affixed to heavy-weight, metal base plates
