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Social Media

Explore Minnesota is active on major social media channels, including Facebook, Instagram, Twitter, Pinterest, Threads and YouTube. 

Tourism businesses and destinations are encouraged to interact with Explore Minnesota by using our popular hashtag, #OnlyinMN, with over 1 million uses and counting! 

Watch Industry News for additional opportunities to get involved in our communications and marketing.

Thank You for Encouraging All to Bring Ya A** to Minnesota

By now you may have seen the viral “Bring Ya A**” social sensation inspired by Minnesota Timberwolves Anthony Edward’s request to Charles Barkley to come to Minnesota for the NBA Western Conference Finals in Minneapolis. We’re finding more ways to roll out the welcome mat by creating banners to showcase in your destination and your noteworthy or iconic locations. We encourage you to participate in this fun and viral activation this summer! Minnesota is on the minds of folks across the nation, let’s welcome them and encourage them to visit. 

You may order your official “Bring Ya A**” gear at

If you’re interested in participating, please fill out the form. We are printing a limited run of these banners and may implement a lottery system to fulfill requests.

If you have received a banner Please reference our Social Toolkit

For more information about this activation, please contact your industry relations representative.

Explore Minnesota on Social Media

Facebook continues to be the largest social media platform for the brand, while Instagram has shown the most growth in followers and engagement. 

Facebook: More than 290,000 followers

Threads: More than 38,000 followers

X/Twitter: More than 74,000 followers

Instagram: More than 244,000 followers 

Pinterest: More than 12,000 followers

YouTube: More than 3,600 subscribers.

TikTok: Almost 2,000 subscribers. 

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