To comply with STR's conditions for re-publishing this data, EMT will replace the posted data with data for the subsequent month, when it is provided to EMT. This will typically take place approximately 18 to 20 days after the end of the month in question. At that time, only data for the new current month will be available. Lodging performance data for previous months and years can be purchased from STR.
Republication or other re-use of this data without the express written permission of STR is strictly prohibited.
Business conditions surveys target tourism and hospitality businesses across Minnesota and are conducted in partnership by Explore Minnesota, Hospitality Minnesota and the Federal Reserve Bank of Minnesota. Quarterly surveys examine key indications of current economic conditions and industry recovery trends.
In 2023 we are partnering with Strategic Marketing and Research Insights (SMARInsights) for updated Minnesota Traveler Profile reports for the Winter and Spring/Summer seasons. These reports contain demographic characteristics for Minnesota’s visitors and potential visitors, consumer perceptions of Minnesota on a number of image attributes, trip specific information, and profiles by visitor origin market.
The Spring/Summer Traveler Profile update in underway and a new report will be ready by the end of 2023.
Explore Minnesota is staying in touch with those interested in Minnesota travel through seasonal surveys. Responses help EMT and the state’s hospitality and tourism businesses and organization better serve visitors.
Explore Minnesota partnered with Weber Shandwick and KRC Research to conduct a survey of prospective travelers from key markets on current attitudes toward traveling to Minnesota.
These July 2021 research findings will be used to deepen understanding of travelers' opinions toward taking a vacation in Minnesota in 2021-2022, to identify the impact of the events of 2020 (including COVID-19 and civil unrest) on travelers' perceptions of Minnesota, and to identify top attractions/travel categories to promote via ongoing earned and paid media.
Explore Minnesota has partnered with Datafy to provide Minnesota DMOs and other industry partners free visitor trends reports.
Industry partners that complete training are eligible to receive a county-level visitor trends report. Reach out to your industry relations contact for the recorded training and to request a report.
