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International Marketing

Annual International Trade Shows

Receive trade show leads by contacting Jen Schak, Market Development Manager.

Brand USA Travel Week, London, Oct. 21-24, 2024

A premier event connecting U.S. Tourism professionals with European travel industry leaders. Over several days, attendees participate in impactful B2B meetings, networking opportunities and thought leadership sessions designed to foster collaboration, develop inbound product and explore emerging trends.

U.S. Travel's IPW, Los Angeles, May 4-7, 2024

The United States' largest international inbound travel trade show. U.S. tourism suppliers meet with the media, tour operators, travel marketing and distribution companies from around the world to uncover new opportunities and drive future travel to the United States.

FY24 Annual Report from RMI

Explore Minnesota's international agency, RMI, shares the FY24 Annual Report for the Explore Minnesota International Marketing Program. A total of 34 marketing activities were successfully executed across six international tourism markets, including the United Kingdom, Germany, France, Nordics, Benelux and Italy. This diverse marketing plan utilized numerous strategies to inspire, educate and initiate bookings, including:

  • Newsletter distribution
  • Social Media promotions
  • Print editorial and advertising
  • Digital marketing campaigns
  • Out of Home promotions
  • Television broadcast
  • Hosting trade and media familiarization tours

RMI Explore Minnesota International Fiscal Year 2024 Annual Report 

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