International Marketing

Annual International Trade Shows

Receive trade show leads by contacting Jen Schak, Market Development Manager.

Brand USA Travel Week, London, Oct. 20-23, 2025

A premier event connecting U.S. Tourism professionals with European travel industry leaders. Over several days, attendees participate in impactful B2B meetings, networking opportunities and thought leadership sessions designed to foster collaboration, develop inbound product and explore emerging trends.

U.S. Travel's IPW, Chicageo, June 16-18, 2025

The United States' largest international inbound travel trade show. U.S. tourism suppliers meet with the media, tour operators, travel marketing and distribution companies from around the world to uncover new opportunities and drive future travel to the United States.

FY25 Annual Report from RMI

Explore Minnesota's international agency, RMI, shares the FY25 Annual Report for the Explore Minnesota International Marketing Program. A total of 33 paid marketing activities across six international markets, including the United Kingdom, Germany, Benelux, France, the Nordics and Italy. This diverse marketing plan utilized numerous strategies to inspire, educate and initiate bookings, including:

• Newsletter distribution
• Social Media promotions
• Website and digital promotion
• Paid media
• Product bookings
• Hosting trade and media familiarization tours

 

RMI Explore Minnesota International Fiscal Year 2025 Annual Report