Digital Strategy

Explore Minnesota is active on major social media channels, including Facebook, Instagram, X, Pinterest, Threads and YouTube. 

Tourism businesses and destinations are encouraged to interact with Explore Minnesota using our popular hashtag, #OnlyinMN, which has over 1 million uses and counting! 

Watch Industry News for additional opportunities to participate in our communications and marketing.

Explore Minnesota on Social Media

Instagram: More than 252k 

Facebook: More than 295k

Threads: More than 50.3k

TikTok: Almost 2,700 

Pinterest: More than 12,000

YouTube: More than 3,800

X/Twitter: More than 74k