Explore Minnesota has a large library of photography and audio visual files featuring destinations across the state. We invite the Minnesota tourism industry and those promoting tourism opportunities across the state to use these resources for editorial purposes.
If you are interested in purchasing Explore Minnesota photos or video clips for use in advertising, please contact Melanie Graves, 651-757-1870, melanie.graves@state.mn.us.
Explore Minnesota Stock Photography Pricing Policy
Explore Minnesota (EMT) is the sole agent responsible for negotiation of uses, rights and use fees. EMT reserves the right to make final determination of appropriate use fee charges, and reserves the right to refuse any request. Photography will be licensed for one year. Please allow 10 business days for fulfillment of requests.
Tourism Industry Partners: We encourage our tourism industry partners to call for special arrangements for your non-advertising photography needs. Please contact Melanie Graves at 651-757-1870.
Editorial usage
Editorial Usage for tourism-related articles: (No Charge)
Newspaper or magazine travel feature stories or news stories relating the Minnesota tourism.
Editorial Usage for non-tourism-related articles: (Search Fee applies)
Newspaper or magazine feature stories or news stories that do not relate to Minnesota tourism.
Non-editorial usage
Search fee: ($50 minimum)
A minimum search fee of $50 will apply to all non-editorial requests for EMT stock photography. Requests for more than 10 photos will be subject to incrementally higher fees (e.g. requests for 20 photos would be charged $100, etc.).
Tourism Promotion Display: (Search Fee applies)
Organizations may use photos in pre-approved public displays to promote travel and tourism in Minnesota. Displays must be open to the general public. The organization may not make a profit directly from use of photography.
Industrial Usage: ($200 per photograph)*
Internal corporate communications for training or educational use that is not travel promotional.
Commercial Usage: ($200 per photograph)*
Calendars, postcards, posters, tradeshow displays, books and other products that will be re-sold. EMT may consider trades for equal value of advertising in appropriate publications.
Advertising Usage: ($450 per photograph)*
Product, corporate, political campaigns and commercial non-travel related marketing.
Internet/Web: ($100 per photograph)
Corporate, product or promotional web sites that are not travel related. This category includes only photos at a resolution below 300 dpi.
Educational or Personal Usage: ($50 per photograph)
Schools, educators or non-profit educational print and electronic presentations, or individuals who want to purchase photography to display in their homes/photo albums. This use is limited to five photos per request.
Non-Profit Tourism Usage: (No Charge)
Minnesota state agencies, not-for-profit tourism and travel industry groups and organizations. Also includes images used to promote attendance of meetings/conventions held in Minnesota.
*These fees include both print and electronic presentation.
Explore Minnesota B-Roll Pricing Policy
Explore Minnesota (EMT) is the sole agent responsible for negotiation of uses, rights and use fees. EMT reserves the right to make final determination of appropriate use fee charges, and reserves the right to refuse any request. Footage will be licensed for one year. Please allow 10 business days for fulfillment of requests.
Search fee: ($50 minimum)
A minimum search fee of $50 will apply to all non-editorial requests for EMT b-roll. Requests for more than 10 shots will be subject to incrementally higher fees (e.g. requests for 20 shots would be charged $100, etc.).
Industrial Usage: ($150 per shot, or $10 per second)
Internal corporate communications for training or educational use that is not travel promotional. Non-broadcast
Commercial Usage: ($250 per shot, or $12 per second)
Presentations, and other products that will be re-sold. Non-broadcast.
Advertising Usage: ($500 per shot, or $25 per second)
Product, corporate and commercial non-travel related marketing. Broadcast.
Educational Broadcast Television: ($150, or $10 per second)
Documentary programming
Motion Pictures/Commercial Television program ($1000 per shot, or $50 per second)
Internet/Web: ($50 per shot, $2.50 per second)
Corporate, product or promotional websites that are not travel related.
Editorial Usage: (No Charge)
Broadcast travel feature stories or news stories relating the Minnesota tourism.
Non-Profit Tourism Usage: (No Charge)
Minnesota state agencies, not-for-profit tourism and travel industry groups and organizations. Also includes footage used to promote attendance of meetings/conventions held in Minnesota.
