Beginning August 22nd, our "Dream State" campaign will run on connected TV, digital and paid social in Fall markets of Minnesota, North Dakota, South Dakota, Omaha, St. Louis, Iowa, Wisconsin, and Northern Illinois. To further amplify our new campaign, our creative messaging will drive users to the website through a variety of digital tactics including interactive display, paid social, and print. We will also be working with specific partners who reach diverse audiences to further our message that Minnesota is an inclusive place to visit. This includes promoting the voices from these communities as a part of our campaign.
Our highly successful niche campaigns will also invite travelers to explore their passions in Minnesota this fall with media running nationally inviting people to discover the state via hiking or biking.
- Our Hiking niche will build on previous success with a :06 hiking video from Tettegouche state park and supporting digital banners, content partnerships and paid social. Creative will fit nicely into our "Dream State" campaign featuring ethereal and dream-like imagery from MN outdoor photography.
- A biking niche returns with a :06 video shot on the Root River trail, as well as other creative assets that showcase all the options that Minnesota provides for bikers. The campaign will showcase Minnesota as a worthy destination for biking lovers across the US drive them toward our biking guide on the website.