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Feature image for Fall 2018 Advertising Campaign

Fall 2018 Advertising Campaign

Fall is a fleeting season. With that in mind, Explore Minnesota is eager to kick-off a Fall themed advertising campaign designed to stimulate last minute getaways as an extension of the acclaimed #OnlyinMN campaign. Inspirational advertising efforts drive consumers to engaging Minnesota travel opportunities on the refreshed homepage, travel ideas/articles, #OnlyinMN social hub , and other applicable listings on

Fall 2018 Marketing Recap

A few highlights pertaining to the campaign’s strategy:

· Built with inspiration in mind to stimulate action around last minute getaways that are synonymous with Fall

· Sourced a portion of the featured photography through user generated content and Instagrammers to draw on real travel experiences

· Extended reach of video through pre-roll digital media to deliver impact at scale

· Developed rich media custom unit to deliver interactive mobile experience tied to real-time fall color reports

· Generating site traffic, business listing views, & social growth/engagement continue to be top priorities

View screenshots of the 2018 Fall Campaign in action.

Download a demo of the ‘Pick Your Favorite Color’ interactive ad.

In-State (30%)

Out-of-State (70%)
WI, IA, ND, SD, Omaha,
Winnipeg, CA

out of state

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