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Group Tour Marketing

Group Tour

Explore Minnesota is proud to work with tour operators from around the United States to assist in bringing leisure groups to Minnesota, whether it’s their final destination, or just a stop through the state. The marketing includes attending three trade shows a year, NTA, ABA and Circle Wisconsin, where a representative will meet with several tour operators to discuss plans to bring groups to the state. Promotion also includes advertising in a number of different group travel guides and publications each year.

Explore Minnesota is thrilled to introduce a new itineraries guide, featuring six itineraries throughout the state. This guide is a great resource for group tour planners and operators looking to bring their groups to Minnesota.

2023 Itinerary Guide Cover_250x

American Bus Association Marketplace 

Every January, ABA welcomes the travel and tourism community to the first conference of the year –Marketplace. More than 3,500 tour operators, suppliers and exhibitors come together to kick off a new year of business opportunity and growth. The Marketplace is the largest annual opportunity to meet with over 800 tour operators. 

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