Explore Minnesota is proud to work with tour operators from around the United States to assist in bringing leisure groups to Minnesota, whether it's their final destination, or just a stop through the state. The marketing includes attending three trade shows a year, NTA, ABA and Circle Wisconsin, where a representative will meet with several tour operators to discuss plans to bring groups to the state. Promotion also includes advertising in a number of different group travel guides and publications each year.
September 18, 2024 Market Development Meeting Slide Deck
The Explore Minnesota Itinerary Guide features six itineraries throughout the state. This guide is a great resource for group tour planners and operators looking to bring their groups to Minnesota.
National Tour Association (NTA) Travel Exchange
Travel Exchange connects tour operators, suppliers, and travel professionals from around the globe. This annual gathering is designed to foster relationships and drive business within the travel and tourism industry. Attendees can look forward to a lively schedule filled with networking opportunities, educational sessions, and engaging workshops. The event features a vibrant marketplace where tour operators can meet directly with suppliers, showcasing the latest travel products and destinations.
Circle Wisconsin Midwest Marketplace
This event is for the Midwest travel industry, providing valuable insights, networking opportunities, and a platform to discover the best of what the region has to offer. One of the key highlights is the opportunity for one-on-one appointments, enabling participants to engage directly with potential partners and discuss business opportunities.
American Bus Association (ABA) Marketplace
Marketplace focuses on the motorcoach and group leisure market, bringing together operators, suppliers, and travel professionals from across North America. This annual marketplace serves as a dynamic platform for networking, education, and business development. Attendees can engage in meaningful face-to-face meetings, explore a bustling exhibit hall showcasing the latest products and services, and participate in informative sessions led by industry experts. The event features a robust schedule of workshops, keynote presentations, and panel discussions that cover trends, best practices, and innovative solutions for the tourism industry.
