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Our Website

As a powerful extension of the Explore Minnesota brand, exploreminnesota.com receives more than 5 million visits annually. Our website inspires and connects travelers with a vast amount of searchable travel information throughout Minnesota.

New Site Has Launched


EXPLORE MINNESOTA EXTRANET

Extranet Manual

The Extranet is Explore Minnesota's database of tourism businesses and events and is connected to ExploreMinnesota.com through an API. Free business and event listings are available to attractions, accommodations, eating and drinking establishments, events and tourism promotion organizations such as chambers of commerce and visitors' bureaus.  

For more information on the requirements to qualify for a listing see our Extranet Listing Qualifications document.

Click here to view the Extranet Partner Manual

Access the Explore Minnesota Extranet here.

For technical assistance contact our Extranet team at tourism@state.mn.us

Miles Partnership, our website partner, will walk you through the new partner-facing Extranet during a 90-minute webinar on the following dates:


PARTNER OPPORTUNITIES 

The new ExploreMinnesota.com features a mobile-first, content-centric design to inspire travelers to discover all there is to see and do across our great state. Through this website, you will be able to reach over 3.8 million highly qualified and engaged leisure visitors through new-and-improved advertising opportunities, including:

  • New banner ad program: Guaranteed ad performance with higher click-thru rates and impression-based pricing to fit all budgets
  • Featured business listings: Featured partners will always display in a top-tier sort, with premium positioning
  • Travel guide request lead generation: Pay-on-performance model (over 100,000 qualified leads were generated from this program to community partners in 2018) 

To get involved:





EXPLORE MINNESOTA EDITORIAL CONTENT

Explore Minnesota produces editorial content for all of its print publications and exploreminnesota.com. Information on travel news about destinations and attractions, and suggestions for story ideas are welcome. Please send ideas to Brian Fanelli.


WEBSITE FEED Website Feed

The Explore Minnesota website feed is a free tool that allows partners to enrich their own website with Minnesota travel information pulled seamlessly from Explore Minnesota's extensive Extranet database. 

Feeds have an updated look and feel to match the new ExploreMinnesota.com website and are able to be built by city (cities), region, or statewide geographic parameters. 

Feeds can be built on upcoming festivals/events or to promote attractions and lodging options and can be customized in dimension and size to suit the partner's own website layout. 

General questions, contact your partner relations team member.  

Technical support in feed building please contact Sean Lydon at sean.lydon@state.mn.us | 651-757-1842

Access the Website Feed FAQ here. 

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