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Our Website

As a powerful extension of the Explore Minnesota brand, exploreminnesota.com receives more than 5 million visits annually. Our website inspires and connects travelers with a vast amount of searchable travel information throughout Minnesota.

Explore Minnesota Consumer Website


EXPLORE MINNESOTA EXTRANET

Extranet Manual

The Extranet is Explore Minnesota's database of tourism businesses and events and is connected to ExploreMinnesota.com through an API. Free business and event listings are available to attractions, accommodations, eating and drinking establishments, events and tourism promotion organizations such as chambers of commerce and visitors' bureaus.  

For more information on the requirements to qualify for a listing see our Extranet Listing Qualifications document.

Click here to view the Extranet Partner Manual

Access the Explore Minnesota Extranet here.

For technical assistance contact our Extranet team at tourism@state.mn.us

Miles Partnership, our website partner, will walk you through the new partner-facing Extranet during a 90-minute webinar on the following dates:

  • Tuesday, Jan. 14, 1-2:30 p.m. CT
    Watch the webinar
    Download the QA from the Jan. 14 webinar here

  • Tuesday, Jan. 21, 1-2:30 p.m. CT (repeated) 

    Download the QA from the Jan. 21 webinar here

  • Watch the "Google My Business" webinar with our website platform partner, Miles Partnership.  


  • PARTNER OPPORTUNITIES 

    ExploreMinnesota.com features a mobile-first, content-centric design to inspire travelers to discover all there is to see and do across our great state. Through this website, you will be able to reach over 3.8 million highly qualified and engaged leisure visitors through advertising opportunities, including:


    • Banner ad program: Guaranteed ad performance with higher click-thru rates and impression-based pricing to fit all budgets
    • Featured business listings: Featured partners will always display in a top-tier sort, with premium positioning
    • Enewsletters: Partners can reach our highly-qualified, opt-in audience
    • Lead Generation Travel Guide requests: Partners receive a daily report of site visitors requesting a printed brochure by mail  

    To get involved:

    E-NEWSLETTER AVAILABILITY

    Advertising in the Explore Minnesota e-newsletter series is limited to four slots per calendar year per e-newsletter type.  There is a maximum availability of two slots per e-newsletter.  This program is open to private business as well as Destination Marketing Organizations.  If you have questions, please contact Nicole Lalum at nicole.lalum@state.mn.us or 218-316-3330.
    Dark blue blocks indicate no availability, i.e. fully-reserved slots

    e-newsletters availability

    EDITORIAL CONTENT

    Explore Minnesota produces editorial content for all of its print publications and exploreminnesota.com. Information on travel news about destinations and attractions, and suggestions for story ideas are welcome. Please send ideas to Amy Barrett.

    WEBSITE FEED 

    Website Feed

    The Explore Minnesota website feed is a free tool that allows partners to enrich their own website with Minnesota travel information pulled seamlessly from Explore Minnesota's extensive Extranet database. 

    Feeds have an updated look and feel to match the new ExploreMinnesota.com website and are able to be built by city (cities), region, or statewide geographic parameters. 

    Feeds can be built on upcoming festivals/events or to promote attractions and lodging options and can be customized in dimension and size to suit the partner's own website layout. 

    General questions, contact your partner relations team member.  

    Technical support in feed building please contact Sean Lydon at sean.lydon@state.mn.us | 651-757-1842

    Access the Website Feed FAQ here. 

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