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Our Website

As a powerful extension of the Explore Minnesota brand, receives more than 5 million visits annually. Our website inspires and connects travelers with a vast amount of searchable travel information throughout Minnesota.


The new is launching in late January 2020, and will feature a mobile-first, content-centric design to inspire travelers to discover all there is to see and do across our great state. Through this website, you will be able to reach over 3.8 million highly qualified and engaged leisure visitors through new-and-improved advertising opportunities, including:

  • New banner ad program: Guaranteed ad performance with higher click-thru rates and impression-based pricing to fit all budgets

  • Featured business listings: Featured partners will always display in a top-tier sort, with premium positioning

  • Travel guide request lead generation: Pay-on-performance model (over 100,000 qualified leads were generated from this program to community partners in 2018)

We invite you to join our website partner, Miles Partnership, as they preview these new opportunities for the Minnesota tourism industry. A webinar will be held on Monday, Dec. 9, 10-11 a.m. CST. Please register using the following link:

The webinar will also be recorded and available on the Explore Minnesota Industry site.

You may also preview all of the website opportunities in the media kit.



Our extensive database of thousands of tourism businesses and organizations provides much of the travel information accessed through our website, and used by our travel counselor team to provide customized travel planning for consumers. Free listings are available to attractions, accommodations, eating and drinking establishments, events and tourism promotion organizations (such as chambers and visitors bureaus); includes general information, descriptive copy, one photo, website link, mapping and more options.  

GUIDELINES FOR LISTINGS - find definitions and eligibility requirements for listing information

MANAGE YOUR EXISTING LISTING  - Please update by December 10, 2019 




Explore Minnesota produces editorial content for all of its print publications and Information on travel news about destinations and attractions, and suggestions for story ideas are welcome. Please send ideas to Brian Fanelli.

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