Governor Tim Walz and Lieutenant Governor Peggy Flanagan – Star of the North
Improv Cafe presented by Theater of Public Policy - Minnesota Tourism
Breakout Session Recordings
Digital Accessibility 101 (PDF) presented by August Erickson, Miles Partnership.
In this session you'll learn the history of digital accessibility, the existing legal requirements, and the first steps your organization can take to ensure your website is accessible to those with disabilities.
How AI Can Help, Not Hinder Your Work presented by Brian Matson, TwoSix Digital.
In this fun and interactive breakout session, Brian Matson of TwoSix Digital will cover the basics of what you need to be doing online to promote your business and explore ways that AI and machine learning can be applied to enhance your marketing efforts.
Podcasts Place in Tourism Marketing: The Good, the Bad and the Ugly (PDF) moderated by Bill Von Bank, Experience Rochester and panelists Nancy Schnable, Discover Austin, MN, Lacey Squire, Visit Ely, Kristen Montag, Meet Minneapolis and Dan Jasper, Mall of America. Join your tourism industry peers for a panel discussion about podcasts place in tourism marketing.
Multi-Cultural Diversity Advertising presented by Cliff Ward, Orange142
Learn how to reach and engage diverse audiences through multicultural marketing.
Outdoor Recreation for Economic Development (PDF) moderated by Randolph Briley, Explore Minnesota and presented by Chris Perkins, Outdoor Recreation Roundtable
Outdoor Recreation is the source of numerous benefits for rural communities. Civic leaders, destination marketers and economic development professionals need tools to leverage local outdoor recreation opportunities to achieve these benefits.
Web Strategy That Works(PDF) presented by Devon Cox, Andrew Parks and Caitlin Hannah, Explore Minnesota
In this session, you'll learn how to audit your website and center your strategy around the user journey to drive organic traffic, no matter the size of your website or budget.
Tourism Award Winners
One Minnesota Award - Mesabi Trail
Outstanding Social Media Campaign - Best Western Hotels of Minnesota
Marketing Innovation - Otter Tail Lakes Country Association
Creating a Welcoming Experience - Visit Duluth
Visitor Services Award - Katie Claire Schuler, Caribou Highlands Lodge
Emerging Leader - Cindy Smyka, Ely Area Tourism Bureau
Tourism Industry Leader - Bill Foussard, Owner, Best Western Plus White Bear Country Inn/Rudy's Redeye Grill