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    Mt. Trudee Granite Cliffs - Photo credit: Alyssa Hei

    Fall Tourism Campaign

    In Fall 2024, Explore Minnesota continued its highly successful niche campaigns to invite travelers to explore their passions in Minnesota. Media ran nationally, specifically inviting people to discover the state through hiking and mountain biking.

    • Hiking: featured video footage from Minnesota’s stunning bluff region at Interstate State Park and Frontenac State Park. In addition, digital banners, content partnerships and paid social supported the campaign. Creative also showcased accessible hiking options and other fall travel options statewide.
    • Mountain Biking: featured video footage captured in Giants Ridge Recreation Area in Biwabik. Plus, digital banners, content partnerships and paid social supported the campaign. Mountain Biking options from Minnesota's central and northeast regions were key locations, supported by other complementary fall travel options across the state.
    Epic Hiking Trails in Minnesota | Star of the North
    Minnesota Fall Colors | Star of the North
    Legendary Biking in Minnesota | Star of the North
    Minnesota Mtn Biking Trails | Star of the North

    Fall Partnerships
    To support the fall advertising campaigns, Explore Minnesota also partnered with the following organizations:

    • Iowa Wolves --- This partnership featured Explore Minnesota as the Presenting Partner of the Minnesota Timberwolves preseason game at Wells Fargo Arena in Des Moines on October 11 with in-game signage, a branded selfie station, an on-court promotion, and a section giveaway. Additional branding assets and promotional sweepstakes ran during the regular season and included a "Final Score" social media sponsorship.
    • Hawkeye Sports Properties --- This partnership included radio spots, live radio features, TV-visible in-game signage, two Minnesota Gameday sweepstakes during football and basketball seasons, travel guide distribution, and digital ads.
    • Northwestern Athletics --- This continued partnership included radio spots, "Out of Town Scores" radio feature sponsorship, TV-visible in-game signage running during all Northwestern vs. Minnesota home and away games, a Minnesota Gameday sweepstakes in early 2025, travel guide distribution, and digital ads.

    Other marketing partnerships included Sun Country Airlines, Explore Minnesota Golf Alliance/Minnesota Golf Association, and Minnesota Grown. Click here for a full list of Explore Minnesota’s FY25 partnerships.

    Learn about other seasonal marketing campaigns from Explore Minnesota here. Have questions about our tourism marketing? Email Jared Laabs, Campaign Marketing Specialist.

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