Fall Tourism Campaign
In Fall 2025, Explore Minnesota continues its highly successful niche campaigns inviting travelers to explore their passions in Minnesota. Media runs nationally, specifically inviting people to discover the state through hiking and biking.
- Target Audiences: People who have already found their travel passions in Hiking and Biking, and are willing to travel to experience it.
- Flight Dates: 8/11/2025 - 10/24/2025
- Geographies: National; Continental US
Hiking ads feature a wide array of locations from around the state. Video ads feature Lake Superior, Frontenac State Park, Split Rock Lighthouse State Park and Fisherman’s Daughter (Grand Marais).
Biking ads feature a wide variety, from mountain biking to paved trails and gravel biking to road biking. Video ads feature the Mississippi Riverfront Regional Park, Root River State Bike Trail (Lanesboro), Root River Trail Towns, Hennepin Avenue Bridge, and Minnehaha Falls.
Tactics for Hiking and Biking include content partnerships with AllGear and Outside Magazine, Connected TV, Programmatic video, high impact display, iHeartMedia, and paid social.
Hiking:
Biking:
Other seasonal initiatives:
- Farm Aid 40: This exciting new event partnership includes brand name, logo, and content integration across festival communications, lanyards, emails, website sponsored landing page, HOMEGROWN concession menus, digital signage, social media with a featured branded selfie spot, travel guide distribution, and more.
- Professional Golfers’ Association (PGA) of America: This new partnership features Explore Minnesota as a Community Partner of the 2026 KPMG Women’s Championship Cup in Hazeltine, Minnesota, with digital media assets running throughout 2025 and 2026, inviting golf fans across the country and around the world to visit Minnesota.
- 2025 Gravel National Championship / Explore La Crosse - La Crescent: This new event partnership provides brand visibility throughout the event and inclusion within press releases, race bibs, commemorative posters, website, on-course signage, PA announcements, and more.
- Badger Sports Properties: This new partnership includes football radio spots, basketball baseline LED TV-visible signage, a Minnesota Gameday sweepstakes campaign, and video spots running throughout Camp Randall, Kohl Center, UW Fieldhouse, and La Bahn Arena.
- Ralph Engelstad Arena – UND Fighting Hawks Men’s Hockey: This new partnership includes in-arena signage, a Minnesota Gameday sweepstakes campaign, radio spots and featured name mentions, and more.
- Hawkeye Sports Properties: This renewed partnership includes radio spots, live radio features, TV-visible in-game signage, a Minnesota Gameday sweepstakes campaign, travel guide distribution, and digital ads.
- Northwestern Athletics: This renewed partnership includes radio spots, “Out of Town Scores” radio feature sponsorship, TV-visible in-game signage running during all Northwestern vs. Minnesota home and away games, a Minnesota Gameday sweepstakes campaign, travel guide distribution, and digital ads.
- Minnesota Twins Baseball: This partnership continues into the fall season with TV streaming advertising on Twins.TV, and an out-of-state media campaign sponsorship.
- Milwaukee Brewers Baseball: This partnership continues with auxiliary scoreboard signage and video spots running on 400+ American Family Field in-stadium televisions.
- Saint Paul Saints Baseball: This partnership continues with the "Explore Minnesota Wednesdays Sponsorship" with in-stadium signage, TV and radio spots, live reads, MN Puzzlers, first pitch and radio interviews, travel guide distribution, and more.
Other marketing partnerships include USA Today Publications–Milwaukee Brewers and Chicago Bears Official Yearbook, Chicago Magazine, Pride Journeys, Sun Country Airlines, Minnesota Historical Society, and Minnesota Grown.