Partnership Marketing

Explore Minnesota partners with private-sector businesses, sports teams, media outlets and statewide organizations to extend the reach of advertising to new audiences and preferred geo-targets. Potential partners are expected to have strong brand equity, have clients who match Explore Minnesota’s intended traveler profile, and can contribute in a meaningful way to mutually beneficial advertising/promotion. Tourism partners can often get involved by offering prize packages and promotional support.

Explore Minnesota Partnership Guidelines

Explore Minnesota Fiscal Year 2026 Partnerships

For More Information Contact:
Glori Woolley
Partnership Marketing Strategist
651-757-1869

Governor's Opener Events

Explore Minnesota annually seeks host communities for three annual Governor’s Opener events: Fishing in May and Pheasant Hunting in October. These high-visibility events attract large numbers of media—generating travel, sporting and lifestyle stories—creating a positive and lasting impact for the host communities through media impressions. Convention and visitors bureaus, chambers of commerce, resort associations and other organizations may submit proposals to host these events.

For more information on an Opener event, please contact:

Minnesota Governor's Fishing Opener

Coordinator: 
Kari Brumback
612-513-8898

2025 Minnesota Governor's Fishing Opener Summary

2027 Minnesota Governor's Fishing Opener Host Community Request for Proposal

Minnesota Governor's Pheasant Hunting Opener

Coordinator: 
Lisa Havelka
507-389-2683

Apply now to host the 2026 Minnesota Governor's Pheasant Hunting Opener (GPHO)! We are seeking proposals to host the GPHO on Oct. 9-10, 2026.

Through several high-visibility events specifically for outdoor and general media, the Minnesota Governor's Pheasant Opener helps elevate visitor awareness of the host community and creates a lasting local impact.

Submit your proposal by August 15, 2025 for consideration. For more information about the Governor's Pheasant Hunting Opener, please contact Lisa Havelka at 507-389-2683 or lisa.havelka@state.mn.us .

2026 Minnesota Governor's Pheasant Hunting Opener Host Community Request for Proposal