Explore Minnesota partners with private-sector businesses, sports teams, media outlets and statewide organizations to extend the reach of advertising to new audiences and preferred geo-targets. Potential partners are expected to have strong brand equity, have clients who match Explore Minnesota’s intended traveler profile, and can contribute in a meaningful way to mutually beneficial advertising/promotion. Tourism partners can often get involved by offering prize packages and promotional support.
Explore Minnesota teamed up with the Iowa Wild Hockey Club for their 2018 season. The team plays at Wells Fargo Arena in Des Moines, Iowa, as the American Hockey League affiliate of the National Hockey League’s Minnesota Wild and is one of the top 5 in the AHL for season tickets sold with an average of 6,300 total attendees per page. Explore Minnesota teamed up with the Iowa Wild on a compelling sweepstakes where one lucky Wild fan from Iowa wins a St. Paul getaway and Minnesota Wild tickets! More than 14,000 fans packed Wells Fargo Arena at the preseason game between the Minnesota Wild and the St. Louis Blues on the opening night of the 2018 NHL season setting an attendance record and a major success according to the Iowa Wild President. The club will provide Explore Minnesota with arena signage and advertising opportunities including TV, radio, I-35 player reports & score graphic updates on social, an AHLTV title sponsorship on all streamed games and will promote an Explore Minnesota Sweepstakes that will include a chance to win a Minnesota getaway grand prize including MN Wild tickets to their fans.
Explore Minnesota launched its third-annual Hike MN campaign to encourage healthy lifestyles and inspire travelers to create new memories on the trails this fall. The Hike MN campaign spotlights 10 fall hikes with varied terrain, length and difficulty throughout the state. It also includes a sweepstakes, running Sept. 5 to Oct. 21, to engage hikers with a chance to win Minnesota getaways and gift cards for Mall of America and Minnesota State Parks. Executed campaign advertising includes MOA digital signage, print, digital, radio, social and more. Two social media influencers ( @mnbucketlist and @girlof10000lakes ) will also take on a few of the featured hikes and document their experiences.
This past year, Explore Minnesota and the Minnesota Theater Alliance have joined partnered together to create Explore MN Theater in efforts to create awareness of the vibrant Minnesota theater scene, attract new audiences and help increase ticket sales and attendance for theaters throughout Minnesota. During the month of November, the campaign will include a sweepstakes for a chance to win one of many theater prize packages and TPT-Twin Cities PBS will produce and release five new :90 second digital video shorts airing across the TPT broadcast channels. The video shorts can be viewed on ExploreMinnesota.com and TPT.org.
Other fall marketing partnerships include: Minnesota Public Radio, Mall of America, Star Tribune, Gopher Sports, MN United FC and more.
Explore Minnesota annually seeks host communities for three annual Governor’s Opener events: Fishing (May), Pheasant Hunting (October) and Deer Hunting (November). These high-visibility events attract large numbers of media—generating travel, sporting and lifestyle stories—creating a positive and lasting impact for the host communities and billions of dollars in media impressions annually. Convention and visitors bureaus, chambers of commerce and resort associations may submit proposals to host these events.
For more information on an Opener event, please contact: