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International Marketing

International Markets

The international target markets (both individual and packaged travel) for Explore Minnesota include: 

  • China

  • France

  • Germany/Switzerland

  • Japan

  • Netherlands

  • Nordic countries (Denmark, Finland, Norway, Sweden and Iceland)

  • United Kingdom and Ireland

New nonstop flights into MSP Airport also direct some of our efforts with several launching in 2019: Delta Airlines daily non-stop service from Seoul, South Korea launched in April; Delta Airlines daily non-stop service from Mexico City, Mexico launched in June and daily non-stop service from Dublin, Ireland began on Aer Lingus in July. 

Explore Minnesota is a member of Great Lakes USA (targeting China, Germany and the UK) and Mississippi River Country (targeting Japan and new for 2020, Canada). 

We also maintain an in-country representation contract in China.

A new strategy for 2020 is to develop more consumer advertising campaigns as well as continued partnerships with Brand USA on consumer advertising programs.  

In addition, trade marketing activities will include attending trade shows, and as appropriate, sales missions. 

International Visits Still Growing

Explore Minnesota has now received our second report from Tourism Economics with statistics on the number of international visitors and visitor spending. Reports go back to 2007 for comparison, and projections for the future are also included. We receive reports semi-annually.

2008-2023 International Overseas and Total Spending in MN by Country 

2018 International Overseas and Total Spending in MN Top 25 Countries

2017 International Overseas & Total Visits to MN top 25 Countries

2017 International Overseas and Total Spending in MN by Country

2017 International Visitation 


 BrandUSA-YIR-FY19-419x419sq

Brand USA 2019 Year in Review

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