Industry News provides weekly news and tips for the people who market Minnesota tourism.
September 30, 2024 |
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| Kayaking on Medicine Lake, Plymouth / Photo Credit: Paul Vincent |
The Multimedia Content Specialist conceptualizes, develops and edits compelling and on-brand digital content for various applications, with a primary focus on producing and creating professional level video and photo assets, and creating/editing web-ready content to support tourism, livability, and business attraction initiatives on behalf of Explore Minnesota. This role also is the lead in photography collection, editing, and publishing. This position will be responsible for all aspects of video production including pre-production planning, filming, sourcing, coordinating releases and licensure, as well as post-production duties of editing, audio mixing, and color correction. The multimedia content specialist develops content for digital advertising, social media, exploreminnesota.com, live presentations and other applications.
Apply online, search Multimedia Content Specialist - Communications Specialist 2, Job Posting 80183. The deadline to apply is Oct. 3.
The Film & TV Production Liaison exists to provide a critical link between film and TV production companies, government agencies, local crew and vendors, and the public. This position will work in collaboration with the Deputy Director of Film, providing strategic insight as it relates to the film industry development focus and opportunities and ensures full integration and cooperation across the division. This position will be responsible to manage the details of the Film Friendly Communities program from beginning to end, including developing guidelines and procedures, recruiting local representatives, and promoting the program and locations throughout the state to the industry. This position represents Explore Minnesota Film throughout the state. The Production Liaison reports to the Deputy Director, Film and works closely with employees in other state departments, the industry, and the general public.
Apply online, search Film & TV Production Liaison – SPA Senior, Job Posting 80357. The deadline to apply is Oct. 8.
Explore Minnesota recently provided an overview of results from FY24 international activities, and outlined their FY25 strategy, which encompasses both international and group segments.
Access the presentation slides, FY24 annual report, and FAM tour application and participation forms from the industry website.
Questions? Please email Jen Schak, Market Development Manager, at jennifer.schak@state.mn.us.
Destination marketing organizations are invited to schedule a presentation about what's new and newsworthy in their destination to Explore Minnesota staff.
Destination Updates are held virtually the second Thursday of the month at 1:30 and 2 p.m. with 20 minutes for your PowerPoint or other visual presentation and 10 minutes for an open dialogue and question and answer session.
Travel counselors, marketing, communications, and additional Explore Minnesota staff will attend the virtual destination update and keep your information top of mind for upcoming opportunities. Things to share include new destination developments, events, business and attraction updates and other newsworthy information.
For questions, please contact Michael Hernandez at michael.hernandez@state.mn.us.
Nov. 1 has been proclaimed "Minnesota Beer Day", and we want to make sure your events are added to our consumer event calendar.
To have your event considered for inclusion in various Explore Minnesota communications, log into the Explore Minnesota extranet to create new listings for your First Annual Minnesota Beer Day events by Friday, Oct 18.
Please note that submitting an image with your event listing increases the likelihood of your event being featured in an upcoming newsletter or social media post. For technical assistance, contact our extranet team at tourism@state.mn.us.
Update your listing in the Explore Minnesota extranet.
If you love Minnesota outdoors and want to learn more about the people responsible for Minnesota's tradition of excellence in outdoor recreation, check out Explore Minnesota More podcast.
Previous episodes include a peek into how Minnesota hosted one of the greatest Nordic skiing events in American history and how Cuyuna transformed from a mining town to one of the top 25 mountain-biking destinations on the entire planet. Explore Minnesota More features the stories of the people building the outdoor experience in our state.
Similar to last month and other recent leisure traveler surveys, in a Sept. Longwoods International national survey, 91% of travelers reported having travel plans in the next six months. Despite the strong appetite, economic concerns continue to impact travel plans. Specifically, 28% said that concerns about their personal financial situation would greatly impact their travel decisions, 23% said that transportation costs would greatly impact their travel decisions and 28% said that inflation would greatly impact travel decisions.
This survey wave posed questions about how a destination's political reputation (e.g. traditionally blue/Democratic or red/Republican) influences the decision to travel there. Responses were mixed with 45% reporting that political reputation does not influence decisions and another 25% saying that it influences their travel decisions but is not the main deciding factor. Only 11% avoid traveling to destinations with a certain political reputation. Generally, those who identify as Democrat are more likely to consider or be impacted by a destination's political reputation.
This survey round also included questions about air travel and fall travel. The top three factors that will reduce the likelihood of traveling by air are higher fuel costs raising the cost of flying (39%), risk of flight delays/cancellations (25%) and crowded airports and planes (23%). This fall, the top activities national travelers plan to participate in are visiting friends and family (65%), taking a road trip (46%) and visiting a national or state park or monument (32%).
For more research findings and trends review Traveler Sentiment Study Wave 89.
Engage in exclusive dialogues with industry leaders, policymakers and cutting-edge experts across travel, transportation and aviation at U.S. Travel's Future of Travel Mobility conference on Nov. 20 in Washington, D.C.
This year's event will explore the public-private collaboration required to transform U.S. infrastructure, advance AI and emerging technologies and develop energy-diverse solutions that will reshape the travel landscape through the next decade and beyond.
Join Destinations International at the 2024 Advocacy Summit in Rio Grande, Puerto Rico this Oct. 22-24 and transform your passion for the work of destination organizations into powerful advocacy that makes an impact. The 2024 Advocacy Summit is approved for up to 12 CDME continuing education (CE) credits.
