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EMT Express

EMT Express provides weekly news and tips for the people who market Minnesota tourism.

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EMT Express - December 5, 2022

Grand View Lodge, Nisswa / Photo Credit: Buffalo Media Group
Grand View Lodge, Nisswa / Photo Credit: Buffalo Media Group

Registration is Open for 2023 Explore Minnesota Tourism Conference

Registration is now open for the 2023 Explore Minnesota Tourism Conference. In-person registration is being offered at the affordable rate of $99 per person. If you are unable to attend in person, virtual broadcasts will be available for select sessions at no charge, but you must register to gain access.

The 2023 Tourism Conference will be held on Tuesday, Feb. 28 at the DoubleTree by Hilton Bloomington - Minneapolis South, located in Bloomington. Lodging is available the day before or the day of the Tourism Conference at a rate of $139 per nightBook lodging by Feb. 27.

Explore Minnesota is excited to welcome back Miss Shannan Paul as the emcee of the 2023 Explore Minnesota Tourism Conference. If you missed her last year, she brings her dynamic personality to the stage as a radio and television host, speaker and stand-up comedian who also works as the Diversity and Community Relations Director for the Twin Cities Film Fest.

Watch for more announcements on the speaker line up in the coming weeks!

Register now.


Sponsorships Now Available for 2023 Tourism Conference

Sponsorships for the 2023 Explore Minnesota Tourism Conference are now available to reserve online

Sponsorships are a great way to showcase your business by connecting with tourism professionals from around our state. A limited number of sponsorships will be available for this one-day event. View all sponsorship opportunities.

Sponsorships need to be secured online, are accepted on a first-come/first-served basis, and must be paid in full by Feb. 13, 2023

Reserve a 2023 Tourism Conference Sponsorship


New Scholarships Available for the 2023 Explore Minnesota Tourism Conference

Explore Minnesota has developed a scholarship program for the 2023 Explore Minnesota Tourism Conference benefitting members of Native Nations and students at post-secondary Minnesota institutions interested in the leisure and hospitality industry.

Native Nations Scholarship Application

Student Scholarship Application

We are also seeking tourism industry professionals to be mentors to the scholarship recipients at this year's Tourism Conference.

Mentor Application

Selected scholarship recipients and mentors will receive:

  • Complimentary conference registration

  • Mileage reimbursement at the standard federal rate 

  • If the recipient's home is located more than 120 miles from the conference site, they will receive a complimentary hotel room for Monday, February 27, 2023

All other incidentals will be at their own expense. Each selected scholarship will be assigned an industry mentor to meet with prior to the conference and to shadow on the day of the conference. The deadline to apply for a scholarship is Feb. 1, 2023.

Questions? Please contact Nicole Lalum at Explore Minnesota at


Join Explore Minnesota on TikTok

Explore Minnesota has advertised on TikTok and now we have officially posted new videos. Our first clip hit just before Thanksgiving, a look at Hallmark-esque holiday towns, and will be ramping up our presence on the platform in the coming months.

Please join us online, or better yet, submit your own content for potential inclusion on our Instagram, TikTok, Facebook and Twitter pages, use this link to upload a video.

When sharing Minnesota-related multimedia on your own accounts, please continue to use #OnlyinMN so we can easily follow your feed.

View and follow EMT's TikTok account.


Take Explore Minnesota's Fall Business Conditions Survey

Explore Minnesota is conducting quarterly Minnesota Tourism Business Conditions Survey in partnership with the Federal Reserve Bank of Minneapolis and Hospitality Minnesota to gain insight into real-time business conditions. Lodging properties, restaurants and attractions are encouraged to take this survey by the end of day Tuesday, Dec. 13.

Survey findings help to shape how Explore Minnesota promotes the state, engages with the media, and provides the industry information and programming. The Federal Reserve is interested in understanding real-time business conditions and Hospitality Minnesota is interested in understanding economic conditions to advocate for policies. Quarterly business conditions surveys consist of mostly repeat questions, helping us track change over time. Consistent survey participation is critical for telling the evolving story of the industry recovery.   

In mid-December, Explore Minnesota will share a survey findings summary in EMT Express. Previous Industry Business Conditions reports can be viewed in the Research and Surveys section of the tourism industry website.

Take the survey now.


Announcing 2023 Mall of America Brochure Program

Explore Minnesota is pleased to offer the tourism brochure program at the Mall of America (MOA) again in 2023. All tourism-related businesses and organizations based within the state are invited to participate. To qualify, brochures must contain predominately Minnesota tourism/travel information, and are subject to approval.

By participating in the program, your printed materials will be available at the north and west entrances of the Mall of America. The north addition is MOA's primary tourist entrance where hotel shuttles, motor-coach buses and taxis drop-off and pick-up guests.

The cost to participate will remain the same as 2022, ranging from $450 to $600. Available brochure slot sizes include 4" x 9" and 8 ½" x 11".

Current participants should watch for an email from Gail Walkowiak regarding the 2023 program. Please contact her at with any questions.

View the MOA Brochure Participation Form.


Explore Minnesota Announces Brochure Distribution Program at MSP Airport

Explore Minnesota is excited to offer the tourism brochure distribution program at the Minneapolis-St. Paul International Airport again in 2023. This is an ideal way to get your brochure into the hands of travelers. Your printed materials will be displayed in various brochure racks located throughout Terminal 1.

The cost to participate will remain the same as 2022, ranging from $450 to $600. Available brochure slot sizes include 4" x 9" and 8 ½" x 11". Space in this program is limited and brochure selections will be chosen by lottery.

All Minnesota tourism-related businesses and organizations are invited to participate. To qualify, the publication must contain predominately Minnesota tourism/travel information.

To be considered for the 2023 Minneapolis/St. Paul International Airport Brochure Display Program, complete and return the lottery application no later than 4 p.m. on Dec. 19 to Gail Walkowiak of Explore Minnesota Tourism at

View the MSP Airport Brochure Program Form.


Last Chance for Inclusion in the MN Winter Sports Passport

Explore Minnesota is inviting winter sports and rental businesses to participate in an all-new MN Winter Sports Passport running Dec. 15 to March 15. This is a free opportunity for the first 100 interested businesses who respond. Featured businesses on the passport will include those that offer winter sports activities and rentals such as downhill skiing, cross country skiing, snow tubing, ice skating, snowshoeing, dog sledding, ice fishing, winter biking and snowmobiling.

The goal of the passport is to encourage folks to experience fun new winter adventures and create magical Minnesota memories, increase awareness of winter sports and rental businesses throughout the state, and generate traffic and sales. Marketing of the passport will include a paid, targeted email campaign, Explore Minnesota social postings and e-newsletter inclusion, and a variety of media partnership opportunities. 

Businesses are required to have an Explore Minnesota business listing and must offer a discount to participants for the duration of the campaign. Please update your Explore Minnesota business listing and any relevant photos/videos as needed in the Explore Minnesota extranet here. For assistance, contact our extranet team at

Space is limited to 20 businesses per region. Please contact Glori Rantz at or 651-757-1869 as soon as possible to secure your spot.

Learn more about participating in the Explore Minnesota Winter Sports Passport.


October Snapshot of Consumer Activity on

Fall activities remained the focus in October as consumers sought out spooky events to celebrate the harvest season. Fall related pages accounted for the two most viewed pages as well as several of the top ten.

Visits and pageviews were up year over year, as well as when compared to pre-pandemic 2019. Activity did slow down month over month, which is on par with what we expect for seasonal trends.

View the full October report of consumer activity on


Upcoming Industry Webinars

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