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EMT Express

EMT Express provides biweekly news and tips for the people who market Minnesota tourism.

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EMT Express - February 19, 2020

Mother and Daughter dogsledding in Ely / Photo by Wintergreen Dogsled Lodge

New Tourism Business Conditions Survey Is Underway

Explore Minnesota is partnering with the Minneapolis Federal Reserve Bank and Hospitality Minnesota on a quarterly survey that will help each organization gain a better understanding of real-time business conditions for the state’s hospitality and tourism industry.

By joining forces, we are hoping to gather better business intelligence and avoid duplication among recipients. Survey responses will help shape the policies and programs that address existing and emerging business conditions. Summaries of results will be shared with respondents and reported in EMT Express.

Survey invitations for the winter quarter were sent to most of the state’s accommodations and restaurants, and select categories of attractions, with reminder invitations to follow in the next few days. Please keep your eyes open for an invitation and respond to the survey if you receive one. Upcoming spring and summer business condition surveys will replace Explore Minnesota’s traditional pre-summer and late summer surveys of lodging and camping properties.


Minnesota’s 2019 Lodging Changes Reflect 2018 Super Bowl Impacts

Minnesota experienced growth in three of six lodging metrics during 2019, reflecting the lingering effect of the 2018 Super Bowl on 2019 annual growth. The impacts can be seen in statewide lodging change metrics, but were more pronounced for the Minneapolis-St. Paul metro area.

See the full report here:


Save the Date and Exhibit at the Regional Tour Operator Appreciation Luncheon

Explore Minnesota invites your destination or business to exhibit at the Regional Tour Operator Appreciation Luncheon. This is a fantastic way to collectively highlight our state's destinations, attractions and lodging.

Please join us on Tuesday, May 5, at the Chanhassen Dinner Theatres to thank the tour operators for the traffic they bring to our state. The event consists of two hours of tradeshow and networking starting at 10 a.m., with the luncheon scheduled for noon.

At this event, operators will have time to visit with the exhibitors at their booth and learn about all that is new and unique in their destinations. Past exhibitors have secured new business as a result of attending this event.

For more information, contact Millie Philipp at 651-757-1867 or If you are planning to attend, please register here.


Explore Minnesota Invites Consumers to Partake in the #ChillOutChallenge

Explore Minnesota is sending four local influencers on their own Minnesota-style winter adventures as part of the #ChillOutChallenge social promotion.

The #ChillOutChallenge is being promoted on Explore Minnesota and influencer channels as a way to persuade followers to post pictures and videos of themselves participating in their favorite winter activity and to inspire travelers to try something new.

Social media users who use the hashtag will be entered to win a Minnesota-made swag box. Each week during the promotional period (Feb. 6-March 4), entries will be judged, and two lucky winners will be selected.

To learn more about how you can get involved, visit

Clear Channel Outdoor Gives Shout Out to Explore Minnesota via Digital Billboard

Explore Minnesota was recognized in January as “Best of Show’” at the Minnies, put on by AdFed. This award show celebrates outstanding innovation in advertising media. As you’re out and about exploring Minnesota, keep your eyes peeled for billboards from show sponsor ClearChannel media, congratulating Explore Minnesota on our big win! 



Minnesota Council on Nonprofits Summit

The Minnesota Council on Nonprofits will host its Bright Futures Vital Communities Summit in Marshall on Tuesday, March 10.

Whether your work stretches across multiple counties or is focused on one small town, nonprofits face many of the same issues. And these issues play out differently in every one of our communities. The regional conference will take time to explore what it means to be a nonprofit in southwest Minnesota.

Visit the website for more information and to register.


Register Soon for the MNFEA Annual Conference

The Minnesota Festivals and Events Association annual conference is coming soon, March 11-13, to the Holiday Inn & Suites in downtown Duluth. The 2020 conference will be packed with valuable information for event and festival professionals, vendors and service providers.

The hotel room block closes on Feb. 24 and space is filling fast. Register now

In addition, these optional events give you more ways to connect with MNFEA members. 

Registration for these additional events is free with your conference registration; register here.

Tourism Job Opening at Mall of America

Mall of America is hiring a tourism senior manager to plan and implement innovative tourism and travel-related campaigns and activities to increase mall and attraction traffic and sales through integrated tourism marketing efforts. For full details and to apply, visit the Mall of America career site.
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