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EMT Express

EMT Express provides biweekly news and tips for the people who market Minnesota tourism.

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EMT Express - August 3, 2020

Claes Oldenburg and Coosje van Bruggen, Spoonbridge and Cherry (1988) / Photo by Greg Beckel, courtesy Walker Art Center

Save the Date for Explore Minnesota's Next Industry-Wide Call

Plan to attend our next industry-wide call on Monday, August 24 at 1 p.m. CST for updates on current Explore Minnesota programs, industry survey findings and ongoing help for the industry.

Call-in information will be posted in next week's EMT Express and on the industry website.


Results of Recent Explore Minnesota DMO Survey Now Available

Explore Minnesota's recent DMO survey results are now available. Thank you for sharing your organization's perspective and community point of view through the survey. Your responses will help Explore Minnesota better understand how COVID-19 is impacting our industry and how to develop programs and priorities to better assist you in the future.

Click here for an overview of the DMO Survey results.


Webinar: Google DMO Partnership Program

Offered through Explore Minnesota's co-op program, attend a webinar on Wednesday, Aug. 19 from 2-3 p.m. CST to learn how the Google DMO Partnership Program can help your destination put its best foot forward on the world's largest travel planning platform. Miles Partnership's Google Program Director, Kim Palmer, will walk through the three elements of the program: Audit, Activation and Training & Support. She will answer your questions and share how the program can help bolster consumer confidence as travelers return to your market.

Register now.


Fall Colors E-Newsletter Advertising Available

Explore Minnesota's highly popular weekly fall colors e-newsletters will begin deploying in mid-September and run for seven weeks to coincide with fall colors across the state. While limited opportunities remain, there's still time for you to place a high-impact banner ad in the newsletter.

Ad Requirements:

  • 600w x 150h (px)
  • JPG or PNG
  • Include a URL
  • Materials due by Monday, Aug. 31

Advertisers will receive a report with newsletter performance statistics approximately one week after deployment.

The investment is $200 per ad. To participate, please fill out the signup sheet on the industry website and email the completed form to


Twin Cities Gateway Seeks Marketing Services Contractor

The Twin Cities Gateway Visitors Bureau is seeking a Marketing Services Contractor to develop, manage and oversee the organization's marketing and promotional programs. This is an independent contractor (non-employee status) who will work remotely.

For the full position description visit Applications are due by Wednesday, Aug. 26.


Webinar: The Practice of Resilience - Preparing for the Unexpected

Join U.S. Travel and Matthew Landkamer of Coraggio Group on Thursday, August 6 at 1 p.m. CST to explore four key practices of resilience and how they apply at both the organizational and individual levels for destination leaders. Learn how to integrate this thinking into your planning process, setting you and your organization up to be both strong and flexible in the face of future challenges.

Register now.


Webinar: The Impact and Future of Tourism and DMO Funding in Response and Recovery to COVID-19

Join U.S. Travel on Thursday, August 20 at 1 p.m. CST for a webinar summarizing the findings and recommendations of a major study into the recovery and future of tourism and DMO funding coming out of the COVID-19 crisis. The study also introduces and explores nine alternative funding options for DMOs to be "built back better" with more balanced, more resilient and sustainable funding.

Register here.

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