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Market Development

Market Development is responsible for marketing Minnesota to special audiences – group tour and packaged travel planners both domestically and internationally. This unit also directs public relations activities and consumer marketing programs for international target market audiences.


Group Tour marketing focuses on travel professionals who conduct tours for leisure groups of 10 or more people and primarily includes trade shows and advertising.  Promotion is targeted to reach U.S. travel trade markets, including tour operators, package travel operators, group travel leaders and group tour media representatives. 

See more information on Group Tour Marketing through the link here. 


Explore Minnesota is focusing on consumer advertising in a number of international markets.  

See more information on International Marketing through the link here

For more information contact: 
Beth Helle 
(651) 757-1872


Explore Minnesota sponsors trips for domestic and international tour operators and international media representatives to familiarize them with destinations and provide information they need to develop travel programs or to publish travel stories.  Showcase your unique tourism assets and experiences to travel influencers by helping host/co-sponsor familiarization (FAM) tours and provide complimentary lodging, meals, attractions or guide services. 

For more information contact: 
Jake Juliot 
(651) 757-1864 
(612) 380-5251 (mobile)

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