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Our Marketing

We love sharing the unique stories of Minnesota. Our state is diverse and dynamic with abundant natural beauty and vibrant culture, with a spirit that is optimistic, curious and adventurous. 

Explore Minnesota invites travelers to explore our iconic destinations and discover our hidden gems. 

Our marketing strategy is to elevate awareness of our great state using tactics that inspire and  encourage engagement and exploration. Our popular hashtag #OnlyinMN attracts conversation and is a point of pride. 

Travel industry partners are encouraged to leverage our efforts and by integrating branding elements and taking advantage of our advertising, public relations, and travel trade opportunities to effectively market your destination or business. 

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True North Toolkit

There are 10,000 ways to tell your own True North story

Grand Marais Honeymoon Bluff Woman Hiking - Photo by Roy Son

Our Plan

Marketing Strategy

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Share your True North story on social media

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Market Development

International and Group Tour marketing

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