Tourism

Our Star of the North™ tourism campaign debuted in March 2024, launching an authentic, optimistic Minnesota message across multiple platforms, including broadcast and connected TV, digital video, social media, display and native, plus sponsorships with content partners.

Diverse audiences across targeted regions received additional messaging demonstrating how Minnesota is welcoming to all. We accomplished this by partnering with media vendors who are uniquely capable of reaching diverse individuals and with content partners who have specific resonance with those audiences.

You can find more detailed information about each seasonal campaign on the seasonal marketing pages below.