Advertising
Explore Minnesota’s Star of the North™ is an immersive advertising and content campaign using real, first-person accounts to share the Minnesota story. By highlighting local places, traditions, businesses, people and ways of life, we invite people to be a part of Minnesota.
Explore how we advertise Minnesota as a top place to visit, live, work and do business.
Tourism Marketing
The Star of the North™ tourism campaign debuted in March 2024 using unscripted, documentary-style videos and advertisements to promote an authentic, optimistic Minnesota message. No matter the season or activity, our efforts show what travelers can be a part of in Minnesota.
Economic Development Marketing
Minnesota is one of the best places in the nation to live, work and do business. With one-time funding from the Minnesota State Legislature, Explore Minnesota began marketing the state’s overall livability and economic opportunity in 2024. An extension of the state’s Star of the North™ tourism campaign, Explore Minnesota’s economic development marketing initiatives showcase Minnesota’s top-rated ecosystem of innovation and growing opportunities for residents, workers, and business developers.
Do you have questions about advertising or need assistance with including Star of the North™ in your own campaign? Please email Karina Hill, Campaign Marketing Manager.