Marketing
Sharing what makes Minnesota the Star of the North™
As the state’s promotional agency, Explore Minnesota drives awareness for what makes Minnesota the Star of the North™ and a top state to visit, live, work and do business. Our regional, national and international marketing campaigns inspire and encourage exploration of our great state.
About Our Current Campaign – Star of the North™
As cultural tourism continues to trend, more and more people seek to understand the authentic culture and lifestyle of the people who live in the destinations they visit or are considering a move to.
Star of the North™ answers a new question: “What can I be a part of in Minnesota?”
Launched in March 2024, the campaign is the agency’s most ambitious marketing campaign yet. Beyond promoting Minnesota as a top travel destination, the campaign showcases the state’s unmatched quality of life and economic opportunity for workers and businesses.
Using unscripted, documentary-style videos and advertisements, Explore Minnesota showcases travelers and new residents engaging with the places and people that make Minnesota rich with character and optimism. Additional videos and ads demonstrate why Minnesota is a top state for business growth and expansion.
Explore more about our work below.
Star of the North™ Toolkit
Our industry partners are critical in helping to amplify why Minnesota is a top place to visit, live, work and do business. Use the following resources to join the Explore Minnesota team in sharing how our state is the Star of the North™.
More resources from Explore Minnesota are available here.
Do you have questions about campaigns or need assistance with including Star of the North™ in your own campaign? Please contact us.