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Crisis Marketing Grant

2021 Tourism Crisis Marketing Grant Program

Destination Marketing Organizations (DMOs) in Minnesota have been deeply impacted by the COVID-19 pandemic. With leisure travel restricted to help curb the virus’s spread, they have seen dramatic declines in tourism revenue along with countless tourism-related business closures. Many Minnesota DMOs rely on the tax dollars generated by tourism as a source of funding for tourism marketing and the promotion of their communities—without it, many now face massive budget shortfalls.

The Tourism Crisis Marketing Grant Program is designed to provide advertising dollars to individual, established non-profit DMOs and primary promotion agencies so they can remain visible to customers during this difficult period, and continue to stimulate travel for the economic benefit of their destinations.

Qualifying organizations may request funding beginning July 1 through December 31, 2020. This is a non-competitive grant program. Funding for qualifying organizations has been pre-determined and Explore Minnesota will notify grantees of their award. Grant funds must be spent by April 30, 2021 with all qualifying campaigns completed.

2021 Crisis Grant

2020-21 Crisis Marketing Grant Guidelines

2020-21 Crisis Marketing Grant Request Form

2020-21 Crisis Marketing Grant Financial Advance Form

Deadline for funding request: December 31, 2020

This is a non-competitive grant program, predetermined award levels are based on qualified applicant's average use of Tourism Marketing Grant program dollars over the past three years (2017, 2018, 2019). 

Eligible organizations who have not received a grant in 2017, 2018 or 2019 may apply for up to $1,000. 

No work shall begin until grantee has a completed, executed contract with Explore Minnesota for the program. 

There are no grantee match requirements in the program.

There is no in-state/out-of-state geographic target requirement in the program. 

There will be no logo waivers granted for the exclusion of the Explore Minnesota logo, see the guidelines for full details. 

Eligible advertising tactics, no other activities qualify for Tourism Crisis Marketing Grant funding:  

  • Print advertising 
  • Digital advertising 
  • Television advertising 
  • Radio advertising 
  • Billboard/Out of Home advertising 
  • Paid social media advertising 

If you have any questions, please reach out to your regional Partner Relations representative.

2020 Marketing Grant Guidelines

2020 Marketing Grant Awards

2019 Marketing Grant Awards

2018 Marketing Grant Awards

For more information contact your regional Partner Relations representative.

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