Minnesota State Brand

The Minnesota Brand provides a consistent visual identity for Executive Branch agencies, boards, councils, commissions, and offices across state government. By using shared design standards, the brand helps Minnesotans more easily recognize official state communications and services while promoting accessibility, professionalism, and consistency across digital, print, and physical materials.

The Minnesota Brand Guide provides the standards and resources used to create official communications on behalf of the State of Minnesota. Whether you're a state agency employee or an external communications, creative, or vendor partner, the guide helps ensure your reports, presentations, websites, publications, and other communications are clear, consistent, and representative of the state's visual identity.

The guide is the official source for logo standards, typography, color, and other elements of the Minnesota Brand. Download it below to access the latest guidance, template information, frequently asked questions, and additional resources for creating official State of Minnesota communications.