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Jennifer Hawkins

Senior Management Consultant

Jennifer joined MAD in January 2025. Prior to joining MAD Jennifer had over 20 years of experience in higher education and state and local government, which she now applies to her work with MAD clients. Through these roles she established a proven track record in strategic planning, project management, and economic and community development, successfully leading numerous community and institutional innovation and change initiatives.


Consulting focus

Her extensive background in public sector roles allows her to approach client engagements with a broad perspective, creating tailored strategies that foster innovation, growth, and sustainability. Jennifer specializes in data informed decision-making processes, evaluation, and establishing organizational and cross-sector strategy to drive meaningful impact.


Educational background

Jennifer received her bachelor’s degree in political science and international studies from Hamline University and master's degrees in business administration and public policy from the University of Minnesota. She completed a graduate certificate in program evaluation at the University of Minnesota. Jennifer holds certifications as a Strategic Doing Workshop Leader and a Strategic Doing Fellow, both issued by the Strategic Doing Institute.


 

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