Public engagement involves the intentional effort to facilitate meaningful dialogue with the public and specific communities in policy and program work. A key goal of meaningful public engagement is to ensure that people who are impacted by an issue can participate in decision making and influence outcomes. Public engagement, when done well, creates tremendous opportunities for better public policy and stronger democratic processes.
Fostering trusting and collaborative relationships between community and government (or other groups) is the cornerstone of meaningful engagement. Beyond the specific issue at hand, it is important to understand deeper needs, concerns, and perspectives of all impacted groups. This leads to developing mutual respect and the ability collaborate effectively. In addition, working with the public will be more successful if communities are involved early and intentionally in planning, rather than reached only through a “one-and-done” communication process.
While it is not always possible to agree on all aspects a complex issue, it is possible to have a fair and respectful process that builds common ground, trust, and understanding. Public engagement is not always easy. Anger, frustration, and fear can come to the surface in engagement processes. And groups may have very different views about what can and should happen on an issue. The resources below will help you in your effort to create a fair and respectful process.
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