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Why Caption Videos In-House?

At the beginning of the course, you were encouraged to answer a series of pre-assessment questions to help you determine how to best address your captioning needs. If you've decided to caption at least some of your videos in-house, it is most likely for a combination of two general reasons: your presentation environment and available resources. Let's take a quick look at both parameters:

Presentation Environment

This encompasses a range of factors including:

Your organization's communications policies and goals (e.g., brand or image, the tone you intend to convey, reason for videos)
Staff culture and technical savvy
Video frequency and length
Video format (informal vs formal)
Intended audience
Audio quality and/or availability of a transcript

Available Resources

This can involve factors such as:

Production processes (whether you do any work in-house or rely on outside services)
Cost-effective use of staff time (see Module 5 for typical vendor pricing models)
Desire to build this skill set among staff
Budget limitations