Mission and Goals

Position Minnesota as the best state for travel, quality of life and economic opportunity.

We sustainably grow Minnesota's economy by welcoming all through innovative and inclusive marketing, storytelling and industry partnerships.

We lead Minnesota's growth by fostering collaboration and marketing the state for the economic benefit of all Minnesotans.

Teamwork. We collaborate, harnessing unique talents and strengths, to share the workload and trust each other to deliver the best results.
Creativity. We challenge the status quo, find innovative ways to solve problems and use our talents for the benefit of Minnesota's visitor economy.
Agility. We remove roadblocks and respond quickly to new opportunities; we are nimble and dynamic.
Inclusivity. We welcome all, respect individuality, treat each other with dignity, and seek to ensure a safe, inclusive and equitable environment at Explore Minnesota