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Traveler Profile

2018 Summer Business Survey Overview

Release Date: Sep 11, 2018
- Overview: Results from a recent Explore Minnesota survey of Minnesota lodging and camping properties reveal a successful summer 2018 travel season. The informal survey showed summer 2018 occupancy and revenue levels to be up overall, compared with summer 2017. Positive results extended across all accommodation types, especially resorts and campgrounds, and most regions of the state. Minnesota’s hotel/motel sector showed positive results, despite challenges related to significant pre-Super Bowl room supply growth that was concentrated in the Metro region.

The survey also provided a positive assessment of business expectations for the upcoming fall season for all accommodation types and Minnesota regions, as well as a continuation of positive financial health among Minnesota accommodations. Open-ended responses attributed the successful summer to sustained strength in the economy and payoffs from respondents’ improved marketing efforts, but also noted challenges related to increased room supply and private vacation rentals.

2018 Summer Business Survey Question Results 

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