Release Date: May 17, 2022
Metrics include data for the most current available month.
Updated on 5/19/22 with data through April 2022.
Short-term rental metrics for Minnesota
To comply with AirDNA's conditions for re-publishing this data, EMT will replace the posted data with data for the subsequent month, when it is provided to EMT. This will typically take place approximately 18 to 20 days after the end of the month in question. At that time, only data for the new current month will be available. Short-term rental performance data for previous months and years can be purchased from AirDNA.
Republication or other re-use of this data without the express written permission of AirDNA is strictly prohibited.
Explore Minnesota partnered with Weber Shandwick and KRC Research to conduct a survey of prospective travelers from key markets on current attitudes toward traveling to Minnesota.
These July 2021 research findings will be used to deepen understanding of travelers' opinions toward taking a vacation in Minnesota in 2021-2022, to identify the impact of the events of 2020 (including COVID-19 and civil unrest) on travelers' perceptions of Minnesota, and to identify top attractions/travel categories to promote via ongoing earned and paid media.
Watch Brand Reputation Webinar on YouTube
Explore Minnesota is staying in touch with those interested in Minnesota travel through seasonal surveys. Responses help EMT and the state’s hospitality and tourism businesses and organization better serve visitors.
Release Date: May 17, 2022
Metrics include data for the most current available month.
Updated on 5/19/22 with data through April 2022.
To comply with STR's conditions for re-publishing this data, EMT will replace the posted data with data for the subsequent month, when it is provided to EMT. This will typically take place approximately 18 to 20 days after the end of the month in question. At that time, only data for the new current month will be available. Lodging performance data for previous months and years can be purchased from STR.
Republication or other re-use of this data without the express written permission of STR is strictly prohibited.
Release 3/08/21
International Visitors to Minnesota
International Travel Spending in Minnesota
Minnesota first quarter 2022 lodging performance metrics show improvement over first quarter 2021 However, given the slower winter travel season and the surge of the Omnicron variant of COVID, first quarter metrics are below the second half of last year and continued improvement is needed to reach 2019 levels.
Recent quarter-over-quarter STR hotel metrics
In the first quarter of 2022 Minnesota's performance metrics showed an ADR of $103.39, RevPAR of $46.35 and Occupancy Percentage of 43.4%. These 1st quarter 2022 figures are higher than 1st and 2nd quarter 2021 metrics and lower than 3rd and 4th quarter 2021 numbers.
First quarter 2021 STR & AirDNA metrics
In January, February and March 2022 STR hotel performance metrics were consistently higher relative to 1st quarter 2021. ADR ranged from 24.1% to 27.6% higher, RevPAR was 56.5% to 60.6% higher and Occupancy Percentage was 25.1% to 27.5% higher.
AirDNA short-term rental metrics varied more by month with occupancy down in February and March 2022 by 8.8% and 5.2% compared to 2021. In February and March 2022 AirDNA ADR and RevPAR metrics showed modest improvement over 2021, while January AirDNA metrics were stronger with ADR up 23.2%, RevPAR up 35.3% and Occupancy Percent up 9.8%.
March ADR varied by region of Minnesota
March 2022 ADRs differed by region of Minnesota, with a statewide ADR of $111 for hotels and $269 for short-term rentals. For hotels the highest rates, of $143, $130 and $129 were in Minneapolis and Bloomington, and Rochester respectively. The lowest March hotel ADRs of $89 and $92 were in the Minneapolis South Area and Minnesota South Area. For short-term rentals the St. Cloud/I-94 Corridor region had the highest March ADR of $355. Rochester and Mankato had the lowest ADRs of $129 and $122.
March RevPAR also varied across the state
March 2022 RevPAR varied across the state, with a Minnesota RevPAR of $54 for hotels and $143 for short-term rentals. The highest hotel RevPAR of $78 was in Bloomington. The lowest December hotel RevPAR of $37 was in the Minnesota South Area. For short-term rentals the St. Minnesota North Area and Cloud/I-94 Corridor region had the highest March RevPARs of $176 and 172. Rochester and Mankato had the lowest ADRs of $49 and $77.
STR & AirDNA Occupancy between 40 and 60% in most sub-markets
Occupancy Percentage was up across the state in March 2022 compared to a year ago with a Minnesota hotel Occupancy Percentage of 48.4% and a short-term rental rate of 53.3%. For hotels the Occupancy Percentage ranged from a low of 40% in the Minnesota South Area to a high of 60% in Bloomington. For short-term rentals Bloomington also had the highest occupancy at 61.4%, and Mankato had the lowest Occupancy Percentages of 40.1%.
More detailed Minnesota lodging data is available
Detailed monthly STR and AirDNA lodging performance metrics for the state and regions of Minnesota are available in the research - reports and surveys section of Explore Minnesota's industry website. Per our agreements with data providers, on a rolling basis the most recent monthly report is posted and the prior monthly report is removed.
This article and graphs are provided under permission granted by AirDNA and STR, the data sources.
Complete annual sales tax statistics reports for Minnesota's Leisure and Hospitality Industry, beginning with 2004. Includes Accommodations; Food Services and Drinking Places; and Arts, Entertainment, and Recreation Industries, with a separate table in each annual report for each tourism region and county.
2019 Leisure and Hospitality Sales Tax Statistics
Business conditions surveys target tourism and hospitality businesses across Minnesota and are conducted in partnership by Explore Minnesota, Hospitality Minnesota and the Federal Reserve Bank of Minnesota. Quarterly surveys examine key indications of current economic conditions and industry recovery trends.
Spring Survey Found that Industry Recovery Is Still In Progress
Through the spring 2022 business conditions survey, Explore Minnesota found that tourism and hospitality industry conditions are improving, but not back at 2019 business levels.
Explore Minnesota partners with the Federal Reserve Bank of Minneapolis and Hospitality Minnesota to conduct quarterly Minnesota tourism and hospitality industry business conditions surveys. The spring survey was conducted May 10 to 17 and received 223 responses, which is a lower than other quarterly surveys.
Every month Explore Minnesota compiles a summary of website user activity in order to track engagement and travel indicators over time.
April was a busy month with a lot going on! The launch of the brand-new Dream State campaign, along with continued elevated interest in events, plus the all-new MN Sips Passport – all fueled high levels of web activity. Facebook yielded an exponential increase in visits with a 10,425% YOY increase as we were much more active on the platform versus this period last year. The trend of high acquisition coupled with declines in engagement continued in April as we have been seeing for several months now. This corresponds with the high volume of event listing viewing taking place, in addition to being in a peak advertising period as these visitors are prospective travelers with an evolving interest in MN that we are hoping to convert to future travelers. Camping emerged again as a consumer interest area in holding down two of the three top internal site search terms.
View the full report for April 2022
Previous Monthly Activity Reports
Release Date: May 31, 2022
MN Resorts Sales Taxes and Gross Sales Declined in 2020
With the COVID-19 pandemic, 2020 Minnesota resort sales and state sales tax declined for the first time in ten years.
Statewide resorts 2020 gross sales decreased by 6.1% or $19.6 million to $301.6 million. Most sales losses were in central Minnesota. Similarly, resorts sales taxes fell by 7.3% or 1.4 million to $18.2 million in 2020.
Across the state the number of resorts in 2020 declined by 5.4% or 37 resorts to 646 resorts from 2020. This decrease in the number of Minnesota resorts continues a trend from the last 15 years.
In the Minnesota resorts gross sales and number of resorts graphs, note that four regions of Minnesota were replaced by five tourism regions in 2007. Additionally, starting in 2011, the small amount of metro resort activity was distributed equitably among the other regions in order to avoid disclosing information about specific resorts.
Annual 2004 to 2020 sales tax statistics for Minnesota resorts by region and county are provided below. Two additional resorts reports cover 1985 through 2000. One report provides the number of resorts and the other provides resort gross sales for most of the years during this period. The Minnesota Department of Revenue did not provide resort reports for all of these years.
2020 Resort Sales & Use Tax Statistics
2019 Resort Sales & Use Tax Statistics
2018 Resort Sales & Use Tax Statistics
2017 Resort Sales & Use Tax Statistics
2016 Resort Sales & Use Tax Statistics
2015 Resort Sales & Use Tax Statistics
2014 Resort Sales & Use Tax Statistics
2013 Resort Sales & Use Tax Statistics
2012 Resort Sales & Use Tax Statistics
2011 Resort Sales & Use Tax Statistics
2010 Resort Sales & Use Tax Statistics
2009 Resort Sales & Use Tax Statistics
2008 Resort Sales & Use Tax Statistics
2007 Resort Sales & Use Tax Statistics
2006 Resort Sales & Use Tax Statistics
2005 Resort Sales & Use Tax Statistics
2004 Resort Sales & Use Tax Statistics
1985 - 2000 Number of Minnesota Resorts, by County
1985 - 2000 Gross Sales at Minnesota Resorts, by County
Advertising Return on Investment studies from 2012-2019, including economic impact and halo effect research when available.
Annual Minnesota Accommodations and Attractions Database Comparisons, beginning with 2002. Some lodging categories have changed over the years. Attractions were added in 2010, and appear as the last page of the report.
These statewide and regional lists include attractions for which attendance was monitored and reported to Explore Minnesota. Attractions on the lists are ranked by attendance and feature things to see or do that are entertaining, recreational or educational in nature, and cater to tourists. Additional information about the lists is provided in notes at the bottom of each list.
2017 Top Attractions Statewide
2017 Top Attractions by Region
Release Date: September 17, 2018