Release Date:March 20, 2019
Metrics include data for the most current available month, and year-to-date data through that month.
Updated on 3/20/19 with data through February 2019.
To comply with STR's conditions for re-publishing this data, EMT will replace the posted data with data for the subsequent month, when it is provided to EMT. This will typically take place approximately 18 to 20 days after the end of the month in question. At that time, only data for the new current month will be available. Lodging performance data for previous months and years can be purchased from STR.
Republication or other re-use of this data without the express written permission of STR is strictly prohibited.
Release Date: Jan 23, 2019
This article and graphs are provided under permission granted by STR, Inc., the source of the data.
Minnesota experienced growth in all six lodging metrics during 2018, bolstered by the positive impacts of the Super Bowl VII event in early February. Positive impacts from the Super Bowl are hard to miss in 2018 lodging performance metrics, especially for the Minneapolis-St. Paul metro area. The year started with phenomenal first quarter growth that was followed by relatively stable growth throughout the remainder of the year. Room supply growth picked up over the course of the year. Finally, this spoiler alert: Look for downturns in first quarter 2019 lodging metrics, which will use 2018 Super Bowl era lodging metrics as their base of comparison.
All of Minnesota’s six lodging metrics saw positive annual growth during 2018, compared with 2017. For each metric, the strength of annual growth was influenced by the Super Bowl. Annual revenue growth of 8.4% and 5.7% growth in revenue per available room (i.e., RevPAR) were supported by 4.1% growth in room demand and 4.2% growth in average daily room rates. Statewide room demand growth exceeded 2.6% room supply growth, resulting in annual occupancy growth of 1.5%. Room supply growth has been concentrated in the metro area and Mankato.
Minnesota’s 2018 lodging performance surpassed that of the U.S. and the region (i.e., the seven-state West North Central U.S.), with stronger Minnesota growth for all six metrics. Metro area annual growth exceeded greater Minnesota growth for five lodging metrics, with the exception being occupancy. Among Minnesota’s 11 distinct market areas (i.e., five in the metro and six in greater Minnesota), two metro areas (i.e., Minneapolis and Bloomington) and the metro area as a whole saw double-digit annual revenue growth, while Minneapolis was the only area in the state to experience double-digit growth in another metric (i.e., 10.4% RevPAR growth). Two greater Minnesota areas, the Minnesota South Area and the St. Cloud/I-94 Corridor, saw slightly negative demand change for the year.
Annual 2018 changes in Minnesota lodging metrics (i.e., compared with 2017) and 2017 compared with 2016 (in parentheses) were:
Month-by-Month Lodging Performance for Minnesota – Super Bowl-related February spikes are hard to miss on most graphs of change in Minnesota’s monthly lodging metrics, with supply growth being the exception. By comparison, the remainder of 2018 portrays relatively stable, if more modest growth. Focusing on the fourth quarter, strong October growth was followed by weaker growth in November and a modest rebound in December. Along with November, March was the other month that presented a notable exception to generally positive 2018 monthly growth. Monthly occupancy and RevPAR growth during the second half of 2018 were negatively impacted as room supply growth ticked up each month. Prior to the time period shown on the accompanying graph, the Super Bowl’s impact was evident in the strength of an extended stretch of room supply growth that ended a few months before the event. Since then, another year of strong supply growth peaked at 3.5% monthly growth in November 2018.
Click below for accompanying graphs of Minnesota lodging performance (repeats of links from above):
Detailed December and year-to-date lodging metrics for the U.S., Minnesota and Minnesota areas can be viewed online for a limited time at Current STR Lodging Metrics for Minnesota. (Note: The most current available monthly lodging metrics are replaced by data for the subsequent month when they are provided by STR.)
Release Date: Jan 14, 2019
This report provides annual counts of international arrivals at the Minneapolis-St. Paul International Airport, based on their country of origin and world region. It is solely based on passenger itineraries and does not designate passenger nationality.
New starting with the 2017 report, passenger volume is broken down into the following categories:
o Origin (more likely to be visitors to the U.S.)
o Destination (more likely to be U.S. residents)
o Other (insufficient information to categorize as origin or destination).
While statistics reflect itinerary origins, they provide no indication of passenger nationality or residency. Also, U.S. residents returning from international travels are not differentiated from residents of other countries arriving for a visit to the United States.
As an example, a passenger may have started in South Africa, flew to India, then France and on to MSP. Previous to 2017, reports provided no indication about whether the passenger was more likely to be an international visitor to the U.S. versus a U.S. resident returning from South Africa. However, starting in 2017, origin versus destination categorization provides that indication, as long as the point of origin was discernible from a single (i.e., round trip) itinerary.
Release Date: Jan 11, 2019
Complete annual sales tax statistics reports for Minnesota's Leisure and Hospitality Industry, beginning with 2004. Includes Accommodations; Food Services and Drinking Places; and Arts, Entertainment, and Recreation Industries, with a separate table in each annual report for each tourism region and county. The contents page (first page) serves as a guide to the geographic area(s) of interest to you.
These statewide and regional lists include attractions for which attendance was monitored and reported to Explore Minnesota. Attractions on the lists are ranked by attendance and feature things to see or do that are entertaining, recreational or educational in nature, and cater to tourists. Additional information about the lists is provided in notes at the bottom of each list.
Release Date: September 17, 2018
Annual Minnesota Accommodations and Attractions Database Comparisons, beginning with 2002. Some lodging categories have changed over the years. Attractions were added in 2010, and appear as the last page of the report.
View the report here.
Release Date: Feb 28, 2019
Minnesota 2018 Tourism Advertising ROI Research, by Longwoods International, describes the research objectives and methodology, the campaign that was being evaluated and the findings. This report also includes the "Halo Effect" results from the Minnesota spring/summer 2017 campaign, along with survey results for social media and information sources used for travel planning.
A survey-based study of consumers in Minnesota's advertising markets provided fundamental strategic insights about the image of Minnesota, compared with a set of six competing states - Wisconsin, South Dakota, Michigan, Colorado, Illinois and Missouri.
The study also addressed the return on investment (ROI) of Explore Minnesota Tourism's spring/summer 2017 advertising campaign. The study provided estimates of incremental travel, travel spending and direct state and local taxes generated by the advertising campaign. These measures were combined with Explore Minnesota's investment in the campaign to arrive at estimates of the return on investment for travel spending and taxes.
This study also investigated the impact of travel advertising and visitation have on Minnesota's economic development image - the "halo effect." Results showed that both awareness of Explore Minnesota's advertising and actual travel to Minnesota in the past year had significant positive impacts on people's view of Minnesota as a good place to live and do things like start a business, attend college and retire.
The Economic Impact of the Spring/Summer 2018 Tourism Ad Campaign in Minnesota, by Tourism Economics, details the economic impacts associated with the advertising-generated travel and travel spending.
The Minnesota 2017 Tourism Advertising Evaluation and Image Study was conducted by Longwoods International. Reporting of results from the 2017 study includes a main report plus three appendices, presenting a level of detail not included in posted reports from previous years:
A survey-based study of consumers in Minnesota's advertising markets provided fundamental strategic insights about the image of Minnesota, compared with a set of six competing states - Wisconsin, South Dakota, Michigan, Colorado, Illinois and Missouri. The study also addressed the return on investment (ROI) of Explore Minnesota Tourism's spring/summer 2017 advertising campaign; and the impact of travel advertising and visitation have on Minnesota's economic development image - the "halo effect." Results demonstrated significant positive impacts on people's view of Minnesota as a good place to live and do things like start a business, attend college and retire.
Release Date: Sep 11, 2018
- Overview: Results from a recent Explore Minnesota survey of Minnesota lodging and camping properties reveal a successful summer 2018 travel season. The informal survey showed summer 2018 occupancy and revenue levels to be up overall, compared with summer 2017. Positive results extended across all accommodation types, especially resorts and campgrounds, and most regions of the state. Minnesota’s hotel/motel sector showed positive results, despite challenges related to significant pre-Super Bowl room supply growth that was concentrated in the Metro region.
The survey also provided a positive assessment of business expectations for the upcoming fall season for all accommodation types and Minnesota regions, as well as a continuation of positive financial health among Minnesota accommodations. Open-ended responses attributed the successful summer to sustained strength in the economy and payoffs from respondents’ improved marketing efforts, but also noted challenges related to increased room supply and private vacation rentals.