Every month Explore Minnesota compiles a summary of website user activity in order to track engagement and travel indicators over time.
Most Recent Monthly Activity Report
March continued to show the pattern we’ve observed recently of gains in traffic coupled with dips in engagement. In conjunction, there continued to be a heavy focus on event related pages, which was a likely factor in this pattern. The 2022 NCAA Women’s Final Four marked a milestone in the return of another large-scale event. Consumer interest was evident given the amount of organic traffic, plus it was featured promotionally, which propelled it all the way to the most-viewed event profile page in March.
