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Star of the North Toolkit

As cultural tourism continues to trend, more and more people seek to understand the authentic culture and lifestyle of the people who live in the destinations they visit or are considering a move to.

Star of the North answers a new question: “What can I be a part of in Minnesota?”

It showcases unscripted, documentary-style advertisements, including a video series where both travelers and new residents engage with the places and people that make Minnesota rich with character and optimism. With elements of surprise, discovery, adventure and joy, this campaign provides a look at what sets Minnesota apart, with a proud (but never boastful) authenticity.

Star of the North Toolkit



Example Partnership Ads

Do you have questions about campaigns or need assistance with including Star of the North in your own campaign? Please reach out to us so we can work together and generate new ideas.

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