COVID-19 has kept friends, family and neighbors apart, including Minnesota and Canada. As the international land border reopens, Minnesota is ready to rekindle this special connection by inviting Canadian travelers back for new adventures and welcoming them with open arms.
'We've missed you, Dear Friend' is a multi-channel campaign Explore Minnesota has prepared that will celebrate our unique and resilient relationship with our neighbors to the north. We are excited to say, "Welcome back" and will extend the invitation via targeted out-of-home placement, in Canadian newspapers and on social media.
Canada web visitation trends - 2021/22