Since 2020, travel has changed. How we travel (when we can travel), with whom we travel, and what we want to get out of travel have taken on more significance. In this new tourism campaign, we invite the audience in to revisit and feel the magic of travel: the escape into another world, the magical moments that feel undeniable, the power of experiencing the extraordinary with others and the memories that shape us – in a way that you can do only in Minnesota. Using a mix of awe-inspiring natural cinematography and post-production effects for “dreamlike” enhanced experiences, we transport the audience to another world in which one escapes - through our storytelling. And later through their own travel adventures here. Because traveling in Minnesota truly can feel other worldly.