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Regional Associations

Explore Minnesota works with our regional industry partners to market the regions of the state to travelers.

Metro Marketing Group

The Metro Tourism Committee includes representatives of tourism promotion organizations from 10 Minneapolis Saint Paul Area counties.


Minnesota Arrowhead

The Minnesota Arrowhead Association is Minnesota's oldest tourism promotional organization, founded in 1924.


Minnesota Heartland

Minnesota Heartland works in partnership with Explore Minnesota Tourism to promote the 33 counties in
Northwest and Central Minnesota.


Southern Minnesota Tourism Association

The Southern Minnesota Tourism Association (SMTA) is a tourism promotional organization made up of representatives from the 36 counties in the geographic area identified as the Southern Minnesota Region.

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