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Market Development

Group Tour

Marketing focuses on travel professionals who conduct tours for leisure groups of 10 or more people and includes trade shows, organizing sales calls, advertising and hosting familiarization (FAM) tours. Promotion is targeted to reach travel trade markets, including tour operators, package travel operators, group travel leaders and group tour media representatives.


For more information contact: Jessica Dodge (651) 757-1873 or (800) 657-3600

International Market

The international target markets (both individual and group travel) for Explore Minnesota include: China, France, Germany/Switzerland, Japan, Nordic countries (Denmark, Finland, Norway, Sweden and Iceland) and the Netherlands. New nonstop flights into MSP Airport will also direct some of our efforts. Explore Minnesota is a member of Great Lakes USA (targeting China, Germany and the UK) and Mississippi River Country (Japan). We also maintain in-country representation contracts in China. Primary marketing activities include attending trade shows, conferences and sales missions. Consumer advertising is conducted in partnership with Brand USA.

International Visits Still Growing

Explore Minnesota has now received our second report from Tourism Economics with statistics on the number of international visitors and visitor spending. Reports go back to 2007 for comparison, and projections for the future are also included. We receive reports semi-annually.

2017 International Overseas & Total Visits to MN top 25 Countries

2017 International Overseas and Total Spending in MN by Country

2007-2022 International Overseas & Total Visits to MN top 25 Countries

2007-2022 International Overseas & Total Spending in MN by Country 

2017 International Visitation 


The Brand USA’s FY18 Playbook provides an overview summary of international marketing programs and results from Explore Minnesota Tourism’s partnership with Brand USA during FY18 (10/1/17-9/30/18) and includes links sharing associated creative content.

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