Explore Minnesota Speaker Series
Explore Minnesota is kicking-off a new Speaker Series leading up to the 2022 Annual Tourism Conference. Each of the 30-minute session will be followed with a live Q&A as an opportunity address some of today's most relevant professional development and marketing topics. All webinars in the Speakers Series begin at 11 a.m. CST.
The reality of "social distancing" was that we learned Human Connections matter more than ever. All opportunities come from people, and those who understand how to make, grow and keep their business relationships find success in all economic situations. People choose to do business with those they know, like, and trust, all things being equal. But not all relationships in your business or personal life are created equally. Alike, link, share, or follow is not necessarily a powerful engagement. The contacts with whom you build long-term and mutually beneficial relationships that impact your life are rare. These "Uncommon Connections" can be cultivated and should be cherished. This presentation is an action-packed look at creating business friendships, building trust, and creating unlimited opportunities.
Miss Shannan’s discussion on “Cultural Sensitivity for the Accidentally Insensitive” uses personal anecdotes and real-world situations to teach the audience how to not “be that person” who walks blindly into an awkward situation. Miss Shannan will keep you smiling and keep people of other cultures smiling along with you.
Taylor Scott unpacks six virtues of leading with hospitality in this webinar. Through engaging storytelling, sharing principles, illustrations, and most importantly practical applications, audience members will be left inspired and ready to rebuild, reconnect, and recharge their teams, customers, clients, and communities to use this post-pandemic season of transition as a foundation for transformation. Taylor's six virtues of leading with hospitality are toconnect, strive for self-mastery, serve, engage, coach, and inspire. These are of course transferable principles which all of us can bring to life as leaders, salespeople, marketers, and even as fellow citizens, neighbors, and passionate stewards of the hospitality, travel, and tourism space we all have grown to love.
Sure, social media itself is free, which is helpful, but it’s also why the competition there is so fierce. Everyone’s using the same platforms, and paying for ads is often the only way to get any traction with your online content. But let’s say your budget is cut to the bone, and there is no more ad money… Where could you make some no budget destination marketing improvements that would result in more visitors, guests, or customers finding you?