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Only in MN Awards Scoresheet

Roster

Tourism Trailblazer Award

  • Yellow Stone Trail Alliance of Western Minnesota
  • 510 Art Lab
  • Otter Tail County

New Event of the Year

  • Little Falls CVB- Big Dig Block Parties
  • Minneapolis Northwest Tourism-Concert On the Lawn
  • Odyssey Resorts-Sauna Days
  • Roseville Visitors Association-Let's Hygge
  • Sarah Homme and Taylor Okeson –October Festival
  • Lake of the Woods Tourism- World Ploughing Contest

Only in MN Icon Award

  • Cross Lake St. Patrick's Day Parade and Celebration
  • Saint Paul Winter Carnival
  • MN China Friendship Garden Society and the St. Paul –Changsha Friendship Garden
  • Picnic Operetta
  • Mankato Marathon
  • Franke's Bakery

Marketing Partner of the Year Award

  • Eric and Lindsey Nerland –Lake of the Woods Brewing Company
  • Carlos Creek Winery

 

Only in MN Awards

Tourism Trailblazer Award

Recognizing creative and innovative ideas in the area of tourism marketing, promotion, product development or enhancement of the customer experience; given to a community, individual business or person.

List of Nominees:

Yellowstone Trail Alliance of Western Minnesota

Summary of Nomination: It's fun to apply for the "Tourism Trailblazer Award" as this is just what the Yellowstone Trail Alliance is doing. The Yellowstone Trail is an old historic route across the united states now more than a 100 years old. A grass roots organization began about 2 years ago to use the Yellowstone Trail as a way of connecting and marketing the small towns along Highway 212 in REnville County to Granite Falls. MISSION: To promote destination corridors comprised of western Minnesota communities along the Yellowstone Trail through the celebration, revitalization and development of arts, cultural, historic and recreational assets. VISION: The Yellowstone Trail Alliance of Western Minnesota will become a model for rural revitalization through inter-community cooperative action in western Minnesota and beyond. The alliance is made up of volunteers representing each town and many organizations along the route This year we are expanding to the western Minnesota border and plan a marketing and signage program. Chambers along the route have agreed to be information centers for the Yellowstone Trail information. We have held several events to share information and promote cooperation among the communities on the Trail. The alliance manages a Facebook page and a website is planned along with printed brochures. Artwork has been created along the route, one photo is attached in Watson. Other art projects were created in olivia and other locations.

Supplimental Materials: Follow the Yellowstone Trail Become A Member Sign

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510 Art Lab

Summary of Nomination: The 510 Art Lab is a new 501c3 that converted a bar into a Makerspace. This is a new venture to this area and the response has been exceptional. The Art Lab operates through memberships and public art classes. they have partnered with our Community Ed program and for a fee PUBLICIZE all the classes and use their registration system to collect class fees and then notify the program coordinator at the lab how many participants are signed up. Our instructors are experienced artisans and offer classes is stain glass, pottery, weaving, woodworking, crochet and painting. Cooking classes will begin at a later date. THE 510 art lab has classes for youth to seniors and all of the classes are for the general public.The 510 Art Lab has received grants from the Central Minnesota Art Board, Arvig, and Sauk Centre Community foundation. They are a great addition to our tourism INDUSTRY.

Supplimental Materials: 510 Art Lab 510 Art Lab-pumpkins

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Otter Tail County

Summary of Nomination: According to research by Longwoods International, travelers who visit Minnesota are: 54% more likely to think of Minnesota as a good place to start a business; 76% more likely to consider it a good place to live; and 106% more likely to think it's a good place to start a career. Tourism is the front door to economic development. Otter Tail County has gone "all in" on the Halo Effect! In fact, Otter Tail may be the only county in the united states that has a full-time "rural Rebound Coordinator," based in part on the Halo effect research. In 2017, Erik Osberg was hired to address the County's workforce shortage. How'd he do it? He leveraged the local tourism industry. "We didn't need to recreate the wheel," said Osberg. "The travel industry have been selling destinations for centuries...we just needed to leverage their expertise." Erik and the team at Otter Tail County have created a comprehensive "Visit, Live and work" message. According to Osberg, "all the reasons people visit otter tail county make it a highly desirable place to live and work." Among other things, Erik has created an extensive collection of mini-stories that capture how communities can integrate a visit/live call to action in a single marketing campaign. The successful campaign has attracted attention from throughout the Country. Earlier this year, Erik and research Ben WInchester from the University of Minnesota traveled to Maine to present their efforts. They were also invited to present keynote addresses at the North Dakota Economic Development Conference.

Supplimental Materials Statistics pdf

Youtube links: https://www.youtube.com/watch?v=f73jV4p4Dek
https://www.youtube.com/watch?v=laQqjEL8FlA
https://www.youtube.com/watch?v=3Lxyk0qhbaM
https://www.youtube.com/watch?v=LRre8Eqzxi0

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New Event of the Year

Celebrating a new limited-time or annual public event, which has had a significant and lasting impact on the community; presented to an event or event organizers.

List of Nominees:

Little Falls CVB- Big Dig Block Parties

Summary of Nomination: The Little Falls Convention and Visitors Bureau (LFCVB) led the community through a great summer; while the entire City of Little Falls was under construction. The LFCVB worked with businesses, residents, and the city staff for one complete year. They stepped up and had summer BIG DIG Block Parties weekly on Thursdays during the summer. They coordinated with a few volunteers from the community and hosted 11 BIG DIG Events one each week with live music, art, food, and art vendors, bike giveaways, hot air balloon rides, attractions, military display vehicles, fire trucks, police cars, sidewalk chalk, and more. No two events were the same. Creative, collaborative, and community focused were the fundamentals for the events. The LFCVB was creative on funding and equipment for the events through requests, grants, and partnering with the Great River Arts, the City of Little Falls, Little Falls Business Association, and various volunteers. They worked with the city, art center, and an art education student; who was funded by a Sourewell grant intern opportunity. She created youth art education programming for the art center by day and event staff for block parties through community art outside by night. Long term effects from the BIG DIG are following:

• The Park and Recreation Board added an amphitheater and splash park to 2020-2021 projects

• The residents loved monthly block parties, so they have created an outdoor music series for 2020

• Multiple organizations created community marketing efforts for free public events; which will save money on marketing and create another tool for tourism

• Great River Arts Center facilitated a 30-foot exterior mural for the art center

This will increase the tourism and economic development as we grow Little Falls and the infrastructure continues to improve. This is an example of community development, tourism, art, and growth through partnerships.

Supplimental Materials: The Big Dig Big Dig 2 Big Dig 3 Youtube video

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Minnesota Northwest Tourism - Concert On the Lawn

Summary of nomination: Concert on the Lawn was the first-ever, large-scale public concert held in Maple Grove on September 14, 2019. Since Central Park's unveiling in November of 2015, the beautiful, expansive lawn had been under-utilized. The city was excited to hold a concert that would attract more than 2,000 people to showcase the space and build community in Maple Grove. The city tapped Minneapolis Northwest Tourism and a concert promoter nine months prior to develop a comprehensive, integrated marketing plan. The partnership demonstrated the important role a Destination Marketing Organization can play to help successfully promote new events that bring visitors to the area and build community. The city sold general admission and VIP tickets ranging between $25 to $150 for the 5 ½ hour long concert. The line-up featured 4 regional bands that included The Gear Daddies, New Power Generation, The 4onthefloor and Kat Perkins. Shuttle buses made parking easy. In addition to live music, the audience also enjoyed food trucks, beer and beverage stations and lawn games. Minneapolis Northwest Tourism garnered more than 11 million impressions through its marketing efforts and drove more than 3,000 unique visitors to the concert ticket website. A detailed report from Minneapolis Northwest Tourism is attached which describes the marketing and communication channels used to execute the plan. In addition, Minneapolis Northwest Tourism sponsored the event and guided the City of Maple Grove in securing a new event grant from Explore Minnesota. The city referred to Minneapolis Northwest Tourism as a "strong and essential partner" in marketing the event which helped to exceed attendance goals. You can see a CCX promotion video at https://ccxmedia.org/cities/maple-groves-concert-on-the-lawn/

Supplimental materials: Concert on the Lawn Concert on the Lawn Marketing Report

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Odyssey Resorts-Sauna Days

Summary of nomination: Sauna Days Odyssey Resorts' North Shore property Larsmont Cottages launched its first Sauna Days, a weekend event celebrating the best of the Finnish "sauna lifestyle". Sauna Days took place April 19-21, pleasing attendees with excellent food and drink, live music, and one-of-kind sauna activities. Some unique offerings included: sauna time in the Hiki Hut, Custom Lines Barrel Saunas, specially-made beer by Ursa Minor Brewing, live recording of Sauna Times podcast, and more. The event was beloved by guests and garnered media attention, receiving coverage from FOX 21. Website: https://www.odysseyresorts.com/lake-superior-north-shore/sauna-days-at-larsmont-cottages/ Fox 21: https://www.fox21online.com/2019/04/18/larsmont-cottages-on-lake-superior-to-host-sauna-days-festival/

Supplimenrtal materials: Sauna 1 Sauna 2 Sauna 3

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Roseville Visitors Association-Let's Hygge

Summary of nomination: Roseville Visitors Association held the first annual, Let's Hygge on March 2 from 2-6pm at Cedarholm community building in Roseville, MN. Hygee is a defining characteristic of Danish culture and refers to a quality of coziness and comfortable friendliness that brings about a feeling of contentment. We spent an afternoon getting cozy and having fun with many activities including: Snowshoeing Fire Building Kicksledding Shelter Building Watercolor Art Project (Suminagashi) Storytelling Roasting S'mores and drinking hot chocolate All activities were included in the event fee of $5 and kids under 3 were free. Hotel deals were offered by The Courtyard by Marriott, The Residence Inn by Marriott Minneapolis St. Paul/Roseville and The Country Inn & Suites. Over 80 people attended the event. Our goal is to turn this into an annual event and continue to drive an economic input for the city of Roseville and increase overnight visits.

Supplimental materials: Lets Hygge video (86MB)

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Sarah Homme and Taylor Okeson –October Festival

Summary of nomination: Warroad's population is 1,781 and located in the Northernmost part of the State. It's a small town with big ideas. The 2019 October Festival is proof that strong leadership, collaboration, and creativity, people near and far will attend a newer event. Sarah Homme and Taylor Okeson, staff from the DD Hub, co-created the 2019 October Festival by partnering with the Warroad Area Chamber of Commerce, and six non-profits to design a 2-day, cultural event located at Allison Park in Warroad, Minn. The 2019 October Festival attendance was 3X more than the 1st year. Despite rainy, windy weather; attendance was strong. Estimated attendance in 2018 was 250 vs. recordable attendance in 2019 at 730+ and 200 more unrecorded. Attendees were predominately from Northwest MN with visitors traveling from Bemidji, East Grand Forks, Faribault, Zimmerman and Minneapolis to enjoy the experience. Event Facebook page had reach over 20,000 and 12,400 post engagements. Sarah and Taylor took initiative to write and received $11,600 in grants so that top-talent could be part of the plan. To be inclusive, the festival entailed family-friendly events during the daytime, adult activities at night. All outdoor entertainment and children's activities were free and open to the public. See submitted poster.

Highlights:

• Warroad was listed on U.S. Steinholding Association's national map as a place to compete.

• A variety show featured traditional Lao and Native American dancers.

• Live entertainment included local talent, 9-member swing band, and a sold-out comedy show.

These might seem like normal festival-like activities in bigger cities; however, there are challenges to host large-scale events in small towns -- limited funding resources and small marketing budget (<$50K annually), yet make it affordable. Sarah and Taylor did it and created a video to premarket the 2020 event. See upload. We recommend Sarah and Taylor for this award.

Supplimental materials: October Festival October Festival video (166MB) October Festival memo of support

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Lake of the Woods Tourism- World Ploughing Contest

Summary of nomination: 2019 World Ploughing contest. 28 countries of competitors and guests converged on the Lake of the Woods area and Baudette, MN for the 2019 World Ploughing Contest. This event goes to a different country each year and won't be back to the U.s. for 30 years. Lake of the Woods Landed it and Baudette, MN was the focus of the Ploughing world for an entire year. Strategy. Lake of the Woods does very well with farmers and the AG Market. Knowing this demographic is a winner, the thought was to reach that group of people through a non fishing means. Exposure to Lake of the Woods was the key. We believe we were successful. Earned Media. We reached various segments through the media. International, AG, farmers and the Midwest. print, digital, social, TV and radio. big and small were all in the mix. The TV show Small town, big deal just aired. rather than doing 1/3 segments on the event, they did an entire show. The show reaches over 1 million viewers across the U.s. Tours. We worked with our neighboring communities and set up Tours in Roseau, Rainy Lake - I Falls, Warroad and Baudette. The actual event was a success with 7,000 attendees. Great comments. Once in a lifetime.

Supplimental materials: Logo World Ploughing Contest powerpoint

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Only in MN Icon Award

Recognizing an iconic business, attraction or event, which has become synonymous with a community or the state; exemplifying the spirit of ONLY IN MN.

List of Nominees:

Cross Lake St. Patrick's Day Parade and Celebration

Summary of nomination – what makes a Minnesota icon: What do you get when two Italian restauranteurs and an Irish priest meet? A St. Patrick's Day Parade in Crosslake, MN! In 1975, these visionaries decided Crosslake needed an event in early spring to bring much needed business to the area. The parade became a cure for cabin fever and got locals and visitors to come out and support local businesses by spending money during what usually is one of the slowest months of the year. The parade started out small with only around 8 to 10 floats. Today, it's one of the biggest parades in the state. It even snagged bragging rights of being voted the best celebration in the state by WCCO-TV's Viewers' Choice for Best St. Patrick's Day Celebration in MN. The community rallies around this event, and Crosslake has become synonymous with leprechauns and the luck of the Irish. Parade enthusiasts set up their chairs and park their cars along the parade route days in advance to claim the best viewing spot. The celebration kicks off with the Clover Dash 5k run and other preparade festivities. The streets are a sea of green with about 20,000 energetic people waiting for the parade to begin. The parade boasts over 100 floats, which are buzzing with activities, music, and candy. In 2019, a unicycling unicorn was a crowd favorite. The Crosslake St. Patrick's Day Parade brings an economic boom similar to what businesses see over the 4th of July, but it comes at a time when businesses need it most. Winter's fun has melted away and summer is still months away. The St. Patrick's Day celebration kicks off the tourism season in Crosslake, and local businesses eagerly welcome visitors back for the upcoming season.

Supplimental materials: Cross Lake Cross Lake Photos (zipped) Cross Lake video

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Saint Paul Winter Carnival

Summary of nomination – what makes a Minnesota icon: There is nothing more synonymous with ONLY IN MN than the SAINT PAUL WINTER CARNIVAL. It all started in 1886 in response to a newspaper article referring to Saint Paul's cold climate as "another Siberia, unfit for human habitation." It is now the oldest winter festival in the United States. The Saint Paul Winter Carnival attracts more than 250,000 visitors annually an has an estimated $3+ million economic impact to the City of Saint Paul and the State of Minnesota. Each winter, the 11-day "Coolest Celebration on Earth™," returns to the Capitol City with a variety of signature events such as parades, ice carvings, snow sculptures, and family entertainment. Every year, the event producers at the Saint Paul Festival & Heritage strive to maintain and enrich the popular traditional events while still bringing in new, diverse and inclusive festivities. The Saint Paul Winter Carnival's "Legendary" characters from the Royal Family, Vulcan Krewe and Klondike Kates make hundreds of goodwill appearances throughout the year. The festival has graced newspapers, magazines, and TV screens around the world, including New York Times, The Weather Channel, The NBC Today Show, and others. The 134th Saint Paul Winter Carnival will take place Thursday, Jan. 23 through Sunday, Feb. 2, 2020 in Saint Paul, Minn. Most events take place in downtown Saint Paul in and around Rice Park. Other Carnival sites will include Landmark Center and the Minnesota State Fairgrounds. Most events are held in the City of Saint Paul and are free and open to the public. The Saint Paul Winter Carnival is produced by the Saint Paul Festival and Heritage Foundation, a non-profit membership organization. It relies on sponsors, fundraisers, donations, charitable gaming, foundation members and volunteers to support its year-round activities.

Supplimental materials: Winter Carnival photo 1 Winter Carnival photo 2

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MN China Friendship Garden Society and the St. Paul –Changsha Friendship Garden

Summary of nomination – what makes a Minnesota icon: The Minnesota China Friendship Garden Society, through its all-volunteer board, has worked tirelessly over many years to realize its dream of building a China Friendship Garden in St. Paul. On July 13, 2019, that dream became a reality when it hosted the Grand Opening of Liu Ming Yuan, The St. Paul-Changsha China Friendship Garden of Whispering Willows and Flowing Waters at St. Paul's Phalen Regional Park. Hundreds of community members, along with Minnesota and Chinese and Hmong dignitaries attended this auspicious occasion. This is a sister-city project between the City of St. Paul and the City of Changsha, Hunan Province, China, that brings international culture and world class art to St. Paul's doorstep. The China Friendship Garden has built a bridge of friendship between the Phalen community, the Minnesota Chinese community, and the Minnesota Hmong community, which traces its ancestral heritage to this area of China. It also represents a bridge of friendship between St. Paul and the Chinese and Hmong communities in China (where 2 million Hmong currently live). The China Friendship Garden features the iconic and majestic Xiang Jiang Pavilion, a replica of Changsha's Aiwan Pavilion. It also features the delicately sculpted Hmong Heritage Wall in pink granite, which features symbols from both the Minnesota Hmong culture and the Changsha Hmong culture. It also features the elegant granite West Entrance Archway which frames from a distance the Pavilion. The Pavilion has already become a symbol of St. Paul, drawing tourists from all over Minnesota, the United States, and China. The Minnesota China Friendship Garden embodies the core values and spirit of St. Paul as it has brought together diverse communities who have selflessly worked together for this common goal. This is what makes the Xiang Jiang Pavilion by MCFGS at the China Friendship Garden a Minnesota Icon!

Supplimental materials: St. Paul-Changsha pdf St. Paul-Changsha photo 1 St. Paul-Changsha photo 2

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Picnic Operetta

Summary of nomination – what makes a Minnesota icon: PICNIC OPERETTA is a beautiful and very Minnesota thing! The PICNIC OPERETTA Mixed Precipitation Cast Each summer we present our signature event, the picnic operetta, a lively theater experience touring to community gardens and other green spaces throughout the Twin Cities metro. A five-course tasting menu of locally grown, performance-inspired delicacies is served during the show. We bring together classical music, horticulture, food, and storytelling into a celebration of the urban eco-system. "It's the most magical afternoon I've had since childhood. The birds, butterflies, slight breeze, delicious morsels of food, communal atmosphere, and of course the fantastic performance by your company had me charmed beyond my expectations." – Audience Member at the J.D. Rivers' Children's Garden, North Minneapolis "The live performance art of the operetta is refreshing and the fact that it incorporates the garden's harvest further integrates all the garden's assets for community-building, education, expression, and celebration of people and culture." – Kristen Saylor, Executive Director of Gardening Matters "The show was brilliant! Not at all easy to pull off so major an undertaking and you folks did it magnificently. We loved the food nibbles too. You absolutely maximized on all the different features — the outdoors, the environment, the food, the sense of community, but most importantly on the sheer talent. Amazing singing talent." – Dr. Andrew Cohen, Center for Advanced Research, University of Minnesota

Supplimental Materials: Picnic Operetta photo 1 Picnic Operetta photo 2 Picnic Operetta photo 3

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Mankato Marathon

Summary of nomination – what makes a Minnesota icon: The Mankato Marathon has become an iconic race weekend in Minnesota and a source of pride for Mankato. The premier annual event has put the community on the map as it has provided an opportunity to feature the area's natural assets, businesses and personality. In ten years it has become THE race weekend for many runners looking for their personal record, a family friendly weekend getaway and overall great race experience. It is Minnesota's last qualifier for the Boston Marathon attracting runners who want to run a bold course highlighting the beautiful Minnesota River Valley and cheering neighborhoods. Runners have come from nearly every state and at least three countries to participate in what has been named the "Top Marathon Worth Traveling For in Minnesota" by Trip Advisor (2014) and the Top 20 Half Marathon and Top 10 Beautiful On-Course Scenery in the country by The BibRave 100 (2017). In 2019, registrations grew by 19% over the previous year with the 5K and 10K selling out. The total estimated economic impact to the community over the weekend is $2.6 million with 40% of participants coming from outside a 50 mile radius. The long-term impact of the Mankato Marathon is tangible. After the first year, there was a visual increase in runners through neighborhoods and on the trails; new businesses started including fitness gyms and shoe stores; and new running events popped up from 5K's to mud runs. Mankato Marathon weekend features an expo, several races including a full, half and relay marathon, a 10K, 5K, Kids K, Toddler Trot and Diaper Dash and a festive post-race party. The event is known for being exceptionally organized and for supporting runners through Cheer Zones, Meds on Bikes and the Sport Psych Team (the first in the nation).

Supplimental materials: Mankato Marathon ppt Mankato Marathon logo

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Franke's Bakery

Summary of nomination – what makes a Minnesota icon: Recently, an editor from the Mankato Free Press talked about how the "Best Of" lists are all over the map and discussed the Midwest and its uproar that showed the Upper Midwest's favorite Thanksgiving Pie as the coconut cream pie. He concluded the article on what an area map by county would be and concluded that Le Sueur County could be a kolacky as a nod for Kolacky Days or Jolly Green Giant eating a kolacky. Based on this outsider's view, Franke's Bakery in Montgomery should be considered for the "Only In MN" Icon Award. This 3rd generation family bakery has been providing sweet smells to Montgomery and Minnesota Czech Country since 1914 and helps in the town's storied celebration, "Kolacky Days" that's been a Minnesota tradition since 1929. The bakery's humbled beginning starts when Emil Franke left his homeland of Moravia within the Austro-Hungarian Empire for the United States in 1909. He worked in St. Paul at Buschman's Bakery on Wabasha Street and Fleischman's Yeast Company before hearing about a small bakery for sale in town of Montgomery. In June 1914, this Montgomery original had its start when Franke's Bakery opened their doors. In 1929, the town's people decided to highlight the industrious opportunity within the community by holding a celebration that became known as Kolacky Days. In 1957, Emil retired and sold the business to his son Butch Franke and his wife Jule. Butch had served in WWII and attended Dunwoody Institute for Baking. In 2009, he passed away and the business was sold to his son, Bob and his wife, Nancy in 2010. Currently, the tradition continues within this 3rd generation. For over 100 years, Franke's Bakery and its iconic sign has become synonymous with Montgomery and Minnesota.

Supplimental materials: Franke's Bakery image 1 Franke's Bakery image 2 Franke's Bakery PDF

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Marketing Partner of the Year Award

Outstanding marketing, social, web or special project executed by an individual business, enhancing overall visibility of a community and directly impacting visitor travel to the area.

List of Nominees:

Eric and Lindsey Nerland –Lake of the Woods Brewing Company

Summary of nomination of project: On June 1, 2019 Lake of the Woods Brewing Company-Minnesota opened a micro-brewery and tap room in downtown Warroad. On opening day their Facebook post reached 32,727 people, generated 7,071 engagements, received 97 comments, and shared 138 times! Before opening, owners Eric and Lindsay Nerland, collected data that demonstrated strong market potential to tap into area tourism. Target audiences include the outdoors enthusiasts – fishermen, outfitters, hunters, and resort-goers. Fun fact -- their Minnesota Sales Rep, Tom Briggs has a traveling "boat billboard." In just 5-months, 13,500+ visitors and customers have been to the Tap Room and experienced a modern vibe that overlooks the Warroad River. The LOWBREWCO leadership offers "experiences" to engage an audience and shine a spotlight on Warroad and the Lake of the Woods region. "Make it Lake Time", is a tag line that inspires sense of place people want to be for the chosen target. See PowerPoint. One highlight how LOWBREWCO integrates with the community – visiting hockey teams and their families get a chance to have a catered meal in the Tap Room, learn about craft root beer making, and play mini-golf and other interactive games. Teams from Manitoba, Central Minnesota, North Dakota, and Twin Cities, create high exposure for the Lake of the Woods Brewery and Warroad. As the Northernmost brewery in the U. S., Lake of the Woods Brewing Company is a true community partner and a local benchmark with their strong social media marketing efforts. Area businesses, Midwest bar/restaurant customers, and craft brew gurus, build up one another by cross-marketing and sharing their experiences via Facebook and other social platforms. In the first six months, LOWBREWCO is off to a great start with reviews on Facebook at 4.9 (of 5.0) with hundreds of favorable comments. The Warroad Marketing Committee strongly recommends LOWBREWCO for this award.

Supplimental materials: Lake of the Woods pdf Lake of the Woods logo Lake of the Woods nominaton letter

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Carlos Creek Winery

Summary of nomination of project: Carlos Creek Winery opened a new brewery on their campus to answer the call of the growing interest in craft beverages. Beyond the physical expansion to add another brewery to the Alexandria area, they aligned the brand of the brewery to local history, and named it 22 Northmen Brewing to celebrate the local legend of the Kensington Runestone DISCOVERY. Not only does this project draw in visitors and add to alexandria's tourist attractions, but also celebrates our viking history and what makes us UNIQUE. Here is fun video summing it up: https://www.youtube.com/watch?v=RlcjT3yoa9s

Supplimental materials: Logo Image 1 Image 2

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