Teacher Recruitment and Marketing Campaign
The Minnesota Professional Educator Licensing and Standards Board (PELSB), the state agency that oversees the issuance and renewal of teacher licenses in the state of Minnesota, is announcing the launch of an outreach campaign designed to elevate the teaching profession and actively recruit teachers, focusing specifically on individuals of color and of Indigenous descent.
This marketing effort is aimed primarily at high school and college students who are in the process of deciding their career paths, as well as adults seeking a career change. These efforts seek to identify and confirm the incentives and motivations for entering and staying in the teaching profession, as well as the barriers that discourage Minnesota educators from continuing their professional journey. The project also seeks to shift the unfounded perceptions and myths about the teaching profession, and change existing narratives in an effort to elevate the profession.
To conduct this work, PELSB has contracted Plum Blossom Strategy LLC, led by Dr. Rose Wan-Mui Chu who is working in partnership with Collectivity, led by Scott Cole and Shehla Mushtaq, and VitaminK12 LLC, led by Chris Hoehn. There will be many opportunities to participate in the information and research phases of the project. We welcome input from all corners of the field. If you are interested in joining this work, wish to learn more, or provide other comments, please fill out the form below.