Goals | Organizational Considerations | Constituents, Allies/Opponents | Targets | Tactics |
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1. List the long-term objectives of your campaign. What constitutes a victory? How long will the campaign:
3. What short-term or partial victories can you win as steps toward your long-term goal? |
1. List the resources that your organization brings to the campaign. Include: money, number of staff, facilities, reputation, etc.
2. List the specific ways in which you want your organization to be strengthened by this campaign. Fill in the numbers for each:
3. List internal problems that have to be considered if the campaign is to succeed. |
1. Who cares about the issues enough to join in or help the organization?
2. Who are your opponents?
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1. Primary targets A primary target is always a person. It is never an institution or elected body.
2. Secondary targets
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1. For each target, list the tactics that each constituent group can best use to make its power felt. Tactics must be:
Tactics include:
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