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Launch Minnesota Advisory Board

Launch Minnesota Advisory Board

Aneela Idnani

Cofounder and Marketing/Design Lead

Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware. HabitAware is a Minneapolis-based mental health tech startup and 2018 TIME Magazine Best Invention. HabitAware’s flagship product, Keen, is a smart bracelet designed to help people overcome body focused repetitive behaviors (BFRB). HabitAware holds SBIR research grants from the National Institutes of Health and the National Science Foundation. Having grown up with a hair pulling disorder (also known as trichotillomania, a BFRB), Aneela is now an outspoken mental health advocate, raising awareness of these very common yet unknown conditions. Aneela is a native New Yorker and first generation Indian American. She proudly calls Minneapolis home and looks forward to supporting tech entrepreneurs through Launch Minnesota.

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