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Don’t Let Your LinkedIn Languish

Most Recruiters Rely on LinkedIn, So Keep Your Profile Active

8/13/2018 2:00:00 PM

Nearly every industry uses LinkedIn to find and vet job candidates. Over 90 percent of recruiters rely on LinkedIn, according to Society of Human Resource Management. So don’t make the mistake of treating your profile like a storage bin for career contacts.

Here are top LinkedIn profile tips to catch an employer’s eye.

Know what to include – Users who list their educational credentials appear in searches more often than those who don’t. Location is another important detail. A professional picture is a must-have.

Your LinkedIn headline plays an important role and also deserves some attention. Treat it like the headline of an ad or magazine article. It helps the reader determine if they want to read on or not. If your headline is your job title, it won’t do much to engage the reader or differentiate you with anyone else with that job title.

An effective LinkedIn summary shows relevance, differentiates you from your peers, and makes people want to know more about you and ultimately connect with you.

Be social – Actively engage with contacts by liking, sharing, and commenting on their activity.

Get the voice spot-on – Add some personality to your professional story; don’t copy your resume verbatim. The best profiles are usually written in first person, but other styles can work, too. Make sure the work experience you’re highlighting is up to date, pertinent to your career and relates to your future professional goals.

Keep your profile active – Update your profile often with examples of your work. Papers you’ve written, projects you’ve completed, and presentations are good options.

Study the LinkedIn job search – Scroll through the jobs you’re interested in, and jot down the specific skills they ask for. Recruiters will search LinkedIn for keywords of the job description they’re trying to fill, so including some of these words into your skills section, summary, and work experience will make recruiters come to you.

Out-of-Town Interview? Be Prepared

Travel accommodations are rarely deal-breakers for enthusiastic candidates and the companies invested in hiring them, but the experience can overwhelm. Here are tips to help ensure out-of-town interview success.

Minnesota County Snapshots

Have you ever thought of living and working in the county seats of Nobles, Norman, Olmsted and Otter Tail counties? Those are the towns of Worthington, Ada, Rochester, and Fergus Falls, respectively. You can read snapshots of their unique economies and top employing industries in Minnesota Employment Review.

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