Closed Captioning is good for business
Many people who are hard of hearing avoid going out in noisy environments where they cannot follow the conversation or the television programming. Customers who are deaf want to watch the game where they have access to the commentary. Turning on the captioning would increase visits from these patrons.
Rediscover Captioning - it does not block the picture
Closed captioning has changed. FCC quality standards (effective in March 2015) prohibit captions from blocking other important visual content on the screen. Televised live sporting events, for example, often display the closed captioning at the top of the screen.
Everyone benefits from Closed Captioning
Whether your customers are deaf, hard of hearing, or have perfect hearing, everyone can benefit from having captioning activated. It makes it possible to follow what is happening in a noisy environment and has been shown to help children and English-language learners gain language more quickly.
Federal law requires businesses to activate Closed Captioning, upon request
The Americans with Disabilities Act, Title III requires places of public accommodation (including bars and restaurants) to provide people with disabilities access to equal services in an integrated setting. In other words, when requested to do so, bars and restaurants are required to turn on closed captioning on their TVs for customers who are deaf and hard of hearing.
Be a champion: take the Closed Captioning Pledge
Increase your customer base and support access for all by agreeing to keep the captioning activated on your TVs at all times. Join other businesses that have signed the pledge! Sign the pledge