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Captioning

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Captioning is an essential information source for the 20% of Minnesotans who are deaf, deafblind, or hard of hearing. On August 5, 1972, Julia Child was the first to broadcast a captioned televised program, The French Chef. Since then, viewers have enjoyed increased access to news, public affairs, sports, and entertainment programming. Despite this growth, challenges remain with both generating captioned content and access to captioned content.

What are the issues and advocacy areas?

Captioning in Public Places
How we’re convincing businesses to turn captioning on in public places.

Increasing Captioned Content
MNCDHH is raising awareness of the benefits of captioning and how to do it.

Latest Updates

Closed Captioning: Good for Business!

8/31/2015 10:14:43 AM

Closed Captioning is good for business
Many people who are hard of hearing avoid going out in noisy environments where they cannot follow the conversation or the television programming. Customers who are deaf want to watch the game where they have access to the commentary. Turning on the captioning would increase visits from these patrons. 

Rediscover Captioning - it does not block the picture
Closed captioning has changed. FCC quality standards (effective in March 2015) prohibit captions from blocking other important visual content on the screen. Televised live sporting events, for example, often display the closed captioning at the top of the screen.
 
Everyone benefits from Closed Captioning
Whether your customers are deaf, hard of hearing, or have perfect hearing, everyone can benefit from having captioning activated. It makes it possible to follow what is happening in a noisy environment and has been shown to help children and English-language learners gain language more quickly.
 
Federal law requires businesses to activate Closed Captioning, upon request
The Americans with Disabilities Act, Title III requires places of public accommodation (including bars and restaurants) to provide people with disabilities access to equal services in an integrated setting. In other words, when requested to do so, bars and restaurants are required to turn on closed captioning on their TVs for customers who are deaf and hard of hearing.
 
Be a champion: take the Closed Captioning Pledge
Increase your customer base and support access for all by agreeing to keep the captioning activated on your TVs at all times. Join other businesses that have signed the pledge! Sign the pledge.
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