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Minnesota State Logos

The Minnesota logo is approachable with a reliable and authoritative character that Minnesotans can trust. The colors pay homage to the woods and waters that drew the first Minnesotans to the Land of 10,000 Lakes from near and far. Together our logo and brand give us a recognizable, memorable way to communicate and share our values, our resources, our stories and everything we love about our state as a place to visit, do business and call home.

This page walks through the look of the state logo. Do not alter or change the Minnesota logo. Use the Minnesota logo instead of an agency logo when possible.


Primary Logo Lockups

Below are the three lockups of the State of Minnesota logo and the logo icon.

Primary

primary logo

Justified

justified logo

Horizontal

horizontal logo

Icon

icon logo

Additional Logo Lockups

As shown below, each lockup can be printed in color, grayscale, black, or reversed.

Color

primary logo

Color Reversed

primary reversed logo

Grayscale

Grayscale logo

Grayscale Reversed

Grayscale reversed logo

Black

Black logo

Black Reversed

Black reversed logo

Minimum Clear Space Requirements

Proper use of clear space ensures visual impact and legibility of the logo. When calculating the minimum amount of clear space please follow the guidelines provided below. Additional clear space is preferred whenever possible.

logo clear space
logo clear space
logo clear space
logo clear space

Incorrect Logo Usage

 Never modify, recreate, or reposition any elements of the State of Minnesota brand logo. Changing the logo in any manner will dilute its impact and detract from its ability to build and support the brand.

Added Elements

Added Elements

Moved Elements

Moved Elements

Changed Colors

Changed Colors

Distorted Logo

Distorted Logo

Recreated Logo

Recreated Logo
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