In conjunction with the move to a new enterprise web content management system, the State of Minnesota’s web portal - a critical citizen entryway to state government - launched a much-needed refresh of its look and feel on July 1. The “facelift” included a rebranding of the site to its domain name: Minnesota.gov (http://mn.gov). The site also touts a dynamic new look that better reflects the many facets of Minnesota government. Both changes were made possible by the additional features of the State’s new web content management system.
The new look of the site is only the first phase of what state officials hope will be a larger and more comprehensive redefinition of Minnesota government’s public face.
“Our ultimate goal,” explains State CIO Carolyn Parnell, “is to improve the experience of Minnesota residents and the efficiency of government service delivery. This can be done through integrating content, applications, and state services from all corners of government into a more citizen-centric and self-service model. Providing efficient government service through a meaningful online presence for the State is a priority for Governor Mark Dayton and is part of the five-year Master Plan for the State’s information technology. The new look to our existing state portal is a small but important first step.”
Next stages for the development of electronic government services at the State of Minnesota are under discussion in collaboration with the State’s many program owners and the Department of Administration to ensure efficiencies that drive and enable online government.The state portal is among the six final state agency websites to move from the State’s legacy system to the new enterprise content management system, SDL Tridion. Additional agencies and other Minnesota government entities have also adopted the new platform.